Fragrance marketing, in many ways, has the most abstract campaign potential because a featured scent is hard to capture with traditional and digital forms of advertising.
Fashion brands such as Ralph Lauren and Fendi turned to Architectural Digest’s October issue to show that their interior products are also made of “brilliant design.”
Italian fashion label Zegna is boosting interest in its fall/winter collection through a partial window takeover at London department store Harrods through Oct. 19.
British automaker Bentley Motors is aiming to get followers more involved in its partnership with luxury smartphone manufacturer Vertu through a social media campaign.
Jameson Sotheby's International Realty is going beyond the standard real estate marketing approach with a video that attempts to convey lifestyle and inspire aspiration.
Department store chain Bloomingdale’s is opening its first fully mobile store in Palo Alto, CA, Oct. 10 to appeal to the “digitally sophisticated” tech community in Silicon Valley.
