Mobile first. We hear it everyday, but mobile conversions still lag behind desktop. Some fault mobile as an inferior advertising medium, but observed trends suggest otherwise.
Swiss watchmaker Breguet is bolstering its music credentials, while Frédérique Constant is re-enlisting actress Inès Sastre to be the face of a philanthropy effort.
While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.
French jeweler Chaumet is adding a digital touchpoint for consumers shopping for engagement and wedding rings with a new iOS mobile application dedicated to weddings pieces.
British apparel and accessories label Mulberry is giving consumers an up-close look at how its Bayswater handbag is made with a branded tent at the Wilderness festival in Oxfordshire, England.
The Las Vegas real estate market has been on the upswing, following an overall cratering that was deeper and more prolonged than in other parts of the United States.
