French fashion label Chanel is using simultaneous advertisements on the tablet-optimized Web sites of Condé Nast’s Vanity Fair and Hearst’s Elle to build interest in its haute horologie.
Ralph Lauren, Chanel and Gucci were among the luxury fashion marketers to share current collections with the cross-generational readers of Vogue's August issue.
The more you pay, the better chance you have to hit high-quality media pockets. But how high should you go? And can you really hit your volume targets when bidding only on the high-end traffic?
British automaker Jaguar Land Rover is looking to stand out during the Pebble Beach Concours d'Elegance Aug. 14-16 in California with three model debuts.
Four Seasons Hotels and Resorts is welcoming guests to the Walt Disney World Resort, while Peninsula Hotels and Resorts is emphasizing a high-luxury experience in Paris.
Italian fashion house Dolce & Gabbana is expanding ongoing promotions for its limited-edition Light Blue fragrances for men and women by tapping into the blogosphere.
French apparel and accessories label Chloé is targeting young, confident women with its fall/winter 2014 advertising campaign that depicts a fashionable road trip.
Breguet, American Express’ Inspirato and Maserati looked to the advertising pages of Robb Report’s August issue to embody their audiences’ shared interests.
