Luxury marketers such as Gucci, Prada and Dior capitalized on the buzz surrounding Vanity Fair’s 20th annual “Hollywood” issue by promoting their latest spring/summer collections in an edition that rivals September’s fashion coverage.
Innovation flourishes in a competitive atmosphere. Money and resources alone do not translate into guaranteed success or market dominance. Just look at Apple’s recent failed in-store launch of iBeacon-aware messaging.
In the days leading up to Valentine’s Day, a number of luxury brands sought out aspirational consumers with social contests centered on user-generated content or peer-to-peer communication.
While automotive commercials tend to be singular in their push for sales, commissioned short films generally step away from self-promotion and celebrate broader areas of life.
London department store Harrods is aiming to increase ecommerce sales while simultaneously rejuvenating its in-store skincare event line-up as it comes to an end Feb. 18 with an email blast of exclusive products.
Italian menswear label Ermenegildo Zegna Group has entered into a 10-year licensing agreement with Italian eyewear manufacturer Marcolin to expand the fashion brand’s eyewear business.
Four Seasons Resort Mauritius at Anahita, Mauritius, off the coast of Africa is embracing the growing call for local and organic food among affluent consumers with a new food line that gathers food within 50 miles of the property.
France’s Van Cleef & Arpels is abiding current jewelry trends with a large sidebar advertisement on the Fashion & Style section of The New York Times’ mobile-optimized Web site.
French couturier Christian Dior is turning up the heat with promotions for its revamped Fahrenheit men’s fragrance to attract both devout enthusiasts and a new wave of consumers.
Italian automaker Ferrari is tapping into the growing excitement surrounding its 2014 racing season with a contest that asks fans to post videos of speedy actions.
As the world’s attention turns to Sochi, Russia, as the host of the 2014 Winter Olympic Games, marketers may be wondering what the mobile and digital marketing landscape looks like in this emerging market.
L2 Think Tank's latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.
New York retailer Bergdorf Goodman is partnering with real estate developer Elad Group to curate residences at 22 Central Park South and provide exclusive shopping assistance.
French couture house Chanel has announced plans to show its cruise 2014 collection in Dubai to mark the first showing for the brand in the Middle East.
U.S. footwear label Stuart Weitzman is offering consumers the option to customize their own version of the pump sandal often seen on celebrities at red carpet events timed to synchronize with awards season buzz.
