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French jeweler Van Cleef & Arpels is enhancing the physical experience of its museum exhibit, “A Quest for Beauty: The Art of Van Cleef & Arpels,” Oct. 27-Feb. 15 at the Bowers Museum in Santa Ana, CA, with a mobile audio application.

German automaker Audi is enlisting 12 United States undergraduates for a six-week practicum in the summer of 2014 to investigate how mobility will evolve in the coming decades.

Hilton Hotels' Waldorf Astoria, Chicago enlisted British author Simon van Booy to pen a short story with the hotel as both a setting and a player for its latest ad campaign that raises awareness about various properties.

Switzerland’s Jaeger-LeCoultre is continuing its anniversary celebrations with a heritage video narrated by actor Clive Owen that takes enthusiasts inside the watchmaker’s factory in the Swiss city of Vallee de Joux.

Chanel, Gucci and Bulgari aimed to elbow other brands out of the way in the weeks before the holiday season with multiple advertisements in the November issue of Condé Nast’s W magazine.

French automaker Bugatti is unveiling its third model Nov. 5-9 in its "Les Legendes de Bugatti" series that honors former Bugatti race factory head Bartolomeo Costantini at the Dubai International Motor Show.

A look at how Apple’s new devices and operating system affect the mobile and digital campaigns that marketers should be leveraging to better engage with customers.

LVMH's Louis Vuitton has acquired Balenciaga's creative director Nicolas Ghesquière Nov. 4 as artistic director of its women's collections to fill the gap left by Marc Jacobs.

Russian jeweler Fabergé is showcasing the affluent lifestyle associated with its fine jewelry through a social video that sets different components of its latest collections against a sophisticated backdrop.

Many luxury automakers continue to yield strong sales numbers throughout 2014 as both mature and emerging markets increase demand and new models buoy product lines.

Spirits maker Chivas Regal is beginning a new partnership with Latin rock band Mana to give its followers an inside look at the band’s artistic process.

French fashion house Louis Vuitton is layering its print campaigns with a new mobile application that brings together exclusive advertising content and mobile commerce.

Italian automaker Maserati targeted affluent female consumers with an appearance on the American modeling competition television series The Face that placed the Quattroporte vehicle at the heart of the episode.

Today in luxury marketing - The world of Oscar de la Renta comes to Bloomingdale's; A prince among pilots; Mercedes dangles bounties pushing dealers for top service; Dubai luxury housing firm seeks $500M in London listing.

French fashion label Christian Dior is giving enthusiasts a guided tour of the brand’s inner workings through a renovated Web site that stresses the importance of heritage rather than pushing ecommerce.

Westfield Valley Fair, Santa Clara, CA, heralded the expansion of its luxury collection and a multimillion-dollar dining terrace Nov. 1 with a Fashion DuJour grand reopening celebration that included a fashion panel and a design lab.

Danish audio and video company Bang & Olufsen is expanding its product line with three new stereo pieces that will likely appeal to affluent consumers with a penchant for interior design and functionality.

Toyota Corp.'s Lexus is gearing up for the Specialty Equipment Market Association Show Nov. 5-8 with an executed version of the winning deviantArt contest design that embodies the brand's receptive relationship with its fans.

Ralph Lauren, Gucci and Prada reasserted entry-level products with new campaigns in the December issue of Condé Nast’s Vanity Fair as affluent consumers venture into the holiday gift-giving season.