Starwood's St. Regis Hotels & Resorts is leveraging the voices of four popular bloggers and enacting an Instagram campaign that runs until Nov. 20 to animate its Family Traditions initiative.
Today in luxury marketing - Harrods names fashion directors; Gaultier launches couture for children; Mencyclopaedia: John Lobb; Mercedes doubles US luxury-auto lead over BMW on new CLA.
French apparel and leather goods maker Louis Vuitton is reasserting its association with luxury travel by republishing its City Guides book series, marking the collection's 15th anniversary.
Swiss jeweler Chopard is working together with the Happy Hearts Fund to help rebuild schools and aid children that have been affected by natural disasters with an exclusive bracelet designed specifically for the cause.
Forty-four percent of affluent consumers consider Louis Vuitton to be overrated, whereas 17 percent feel the same about Lexus, according to a survey by the American Affluence Research Center.
Mandarin Oriental Hong Kong is furthering its 50th anniversary celebrations with an Instagram contest until Nov. 14 that aims to compile a broad range of experiences to give prospective consumers a feel for the area.
Louis Vuitton, Hermes and Bottega Veneta led Time Inc.’s Departures magazine to a third consecutive year of advertising growth in its November/December issue as luxury brands continue to show up in large numbers.
Vacation rental Web site HomeAway unveiled its luxury rentals wing that features more than 800 options in 40 countries accompanied by a Pinterest contest.
When switching or migrating from online to mobile advertising, we must remember not to make the same mistakes made when so many marketers rushed to apply print marketing principles to online.
Footwear label Jimmy Choo is targeting affluent women likely to travel this holiday season by pushing its latest cruise 2014 collection via social media and an email campaign.
Tiffany & Co., Swarovski and Cartier muscle their way to the top of L2's "2013 Digital IQ Index: Jewelry and Watches," but an era of increased digital receptivity is emerging as 28 percent of brands ranked as gifted or genius.
Italian label Giorgio Armani is scouting out local athletic events to pique consumer interest in its EA7 sportswear collection through a timely email blast sent in the days leading up to the Nov. 3 New York City Marathon.
Department store chain Bloomingdale's is letting fans determine the best selfie shot from its #BloomieSelfie Instagram contest to increase participation and spread awareness of the campaign.
U.S. label Ralph Lauren is celebrating the 30th anniversary of its home collection with a microsite dedicated to the philosophy and craftsmanship behind its interiors.
The Ritz-Carlton Kapalua, HI, is increasing community outreach efforts alongside its traditional celebrations this holiday season as a way to show its commitment to the local culture.
The top executives of the world’s leading luxury brands are optimistic about the future growth of the industry, expecting a rise in sales of more than 9 percent over the next twelve months, according to a recent Departures survey.
Italy’s Gucci is teaming up with Twitter to continue the charitable efforts of its Chime for Change organization Dec. 5-7 with a hackathon called “Chime Hack” to create mobile applications to assist women and girls in need.
