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Cartier, Louis Vuitton and Prada are at the forefront of global luxury brands in 2013, according to Interbrand’s Best Global Brands 2013 report.

Department store chain Saks Fifth Avenue is rounding out its omnichannel offerings with the launch of its discount store Saks Fifth Avenue Off 5th’s ecommerce site that is likely to attract aspirational consumers and possibly create brand loyalists.

While most luxury automakers have rich traditions in the racing world, how thoroughly should this history be woven into a brand's image?

Jaguar Land Rover North America celebrated reaching 1 million Facebook likes with a video that features employees sharing stories and expressing gratitude, while Bentley Motors is engraving the names of 25,000 fans on its factory wall in Crewe, England.

German automaker Audi is attracting brand enthusiasts with an open-ended iPad application that delves into brand history and lets users investigate the new Audi R8 model.

Chanel, Ulysse Nardin and Blancpain advertisements cater to readers' hobbies and interests in the October issue of Robb Report that features the publication's updated timepiece mobile device application.

Today in luxury marketing - Arnault pits son versus daughter in LVMH succession test; McLaren is breaking even before the planned expansion; Carmakers go after Gen Y with compact luxury models; Asian route to the top at luxury brands.

On the eve of Google's 15th birthday last week, the search giant unveiled an algorithm update that had marketers on their toes on the effect it might have on their Google rankings, leaving some panicking that "SEO is dead."

Average holiday sales among affluent households is expected to drop two percent to $2,513, but overall spending is expected to increase 2.2 percent to $27.8 billion because of a rise in households planning to make purchases, according to a new study by the American Affluence Research Center.

Donna Karan New York's #DKNYARTWORKS campaign depended on promoted tweets that generated engagement levels higher than three percent and garnered 11.2 million impressions over a three-week span.

Bentley Motors is continuing its return to racing Dec. 13 after a ten-year departure with the debut of its Contintental GT3 at the Gulf 12 Hours, Dubai.

Hermès, Bironi and Ferragamo are among menswear brands pushing collections toward Bloomberg Pursuits' affluent male readership as the magazine looks to increase its apparel ad inventory.

Today in luxury marketing - Victoria Beckham launches main-line online; Four Seasons seen drawing China’s richest man; Luxury auto brands increasingly turn to designers of fashion lifestyle brands; Domestic luxury demand recovers in Europe.

Like any good online marketing campaign, mobile advertising requires a lead-generation component to generate sales. And great mobile lead generation requires a complete rewrite of most brands’ mobile marketing playbook.

London department store Harrods is increasing its exposure in China by being the first British retailer to launch a WeChat social media account that conveys its latest content and special offers to Chinese consumers.

Italian fashion house Gucci is continuing its film restoration project with The Film Foundation and Warner Bros. Entertainment that showcases the brand’s appreciation for and support of cinematic arts.

NEW YORK - A Four Seasons executive at the Luxury Interactive 2013 conference said that the hotel chain generates around 3,400 pieces of original content per week across 393 social media and related channels.

A new report by Forrester Research found that 49 percent of investors check their investment account balances on a PC, while 3 percent use a mobile phone.

Trump International Hotel & Tower Vancouver will be partnering with Rolls-Royce Motor Cars and London Air Services to provide guests with chauffeured transportation and allotted private jet rides.

Chanel and Gucci are among the luxury brands that promoted fragrance and personal care advertisements alongside fall/winter apparel collections in Condé Nast’s Vogue to showcase wide-ranging portfolios that include a price range for most aspirational consumers.