Affluent millennials who refer to themselves as influencers purchase products and services online on a daily basis, while Generation Xers purchase weekly and Baby Boomers purchase monthly, according to a new report from iProspect.
French fashion house Chanel is showcasing its brand history through the latest edition in its social video series that takes consumers through the history of the founder's life.
British automaker Bentley Motors is honoring visionaries from a variety of industries with a new video series that conveys its commitment to innovation.
Hotel chain Ritz-Carlton is bolstering its digital presence by launching a Chinese Web site and a page on social network Sina Weibo to keep up with its growing presence in China.
German automaker Mercedes-Benz is working to ensure the reliability of its autonomous vehicles, having already exhibited the technology needed to navigate streets without human intervention.
Ralph Lauren, Gucci and Prada are among advertisers showing off fall accessories in the October issue of Condé Nast’s Vanity Fair, which celebrates the publication’s centennial anniversary.
The combined wealth of global ultra-high-net-worth individuals has grown to a record high, although the ultra-high-net-worth population has dropped in Brazil and China, according to a new report by Wealth-X and UBS.
As luxury hotel brands continue to expand globally and stretch their overall identities, hosting friendly contests that pit properties against one another can create greater brand unity and drive traffic.
French jeweler Cartier is continuing the promotion of the recently relaunched Paris Nouvelle Vague collection through an email campaign, a series of social videos and a branded magazine.
