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French fashion house Givenchy is looking to boost mcommerce through the launch of a new application that allows consumers to shop the women’s collection on smartphones and tablets.

The Neiman Marcus Group Inc. was purchased for $6 billion by investment firm Ares Management and the Canada Pension Plan Investment Board Sept. 9, which makes this the second United States-based department store after Saks Fifth Avenue that has new Canadian owners.

New York department store Bergdorf Goodman is pushing a new campaign for its 5F contemporary section through a digital campaign that includes images, video and a music playlist.

British automaker Bentley Motors is elevating its partnership with Swiss watchmaker Breitling by touting soccer star David Beckham as the campaign's ambassador.

Italian label Valentino is increasing the anticipation for its latest men’s fragrance by launching the campaign at the 70th Annual Venice International Film Festival long before the fragrance is set to be released.

Toyota Corp.'s Lexus generated interest in the IS model during New York Fashion Week with a live holographic performance art experience that showcased the brand's penchant for devising creative ways to engage fans.

Trump Hotel Collection is stepping up its efforts to expand internationally with the appointment of Shafi Syed as the vice president of development and acquisitions for India, the Middle East and Africa.

Chanel and Gucci are among the advertisers displaying jewelry collections in Condé Nast-owned Tatler's 236-page September issue as a way to complement the ready-to-wear advertisements found within the issue.

Today in luxury marketing - BMW eclipses car show rivals with three-level indoor test track; Jaguar unveils crossover SUV concept, hints at new sedans; Thailand to scrap luxury goods tax to lure China travelers; Instagram plans to introduce ads within the next year.

With new hyperlocal tracking capabilities, marketers can know – by device – exactly who viewed their mobile ad and whether that user subsequently walked into the store.

Italian fashion house Versace is considering an initial public offering in the next few years, which could help the brand expand even further than it has recently.

Apparel and accessories marketers are increasing their presence among publications that do not typically focus on fashion as a way to define the fashion sector as a keynote of a luxury lifestyle.

New York department store Bergdorf Goodman is strengthening its standing among luxury retailers with a magalog mailer that displays its vast offering of fall fashion collections.

Social-mobile fashion application Pinxter is adding additional features in order to help brands survey consumer opinions and push mcommerce with branded images.

German label Hugo Boss is heralding the reopening of its BOSS flagship store in New York’s Shops of Columbus Circle with a public video installation exhibit and a branded hashtag.

Audi of America is looking to shatter the misconceptions surrounding diesel vehicles with a 60-second television spot that depicts a new Audi A8 L TDI in a comical web of misunderstanding.