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Marc Jacobs Intl. is increasing exposure for its fragrance collections by launching a specialized Web site that raises brand awareness and educates consumers on products.

Online retailer Net-A-Porter is boosting its exposure in China by partnering with the Upper House hotel in Hong Kong to offer guests a number of exclusive services.

Many automakers rely upon recurring contests and trivia to remind consumers of their legacies and build social communities, but could these posts dilute their reputations?

Dolce & Gabbana, Gucci and other luxury apparel brands are advertising their entry-level products alongside advertisements for their high-end fall/winter collections in Conde Nast’s Vogue to attract both affluent and aspirational consumers.

High-end smartphone manufacturer Vertu is expanding its product line to offer a candy bar inspired-smartphone that comes with unique ringtones and a chocolate exterior.

British watchmaker Christopher Ward is generating interest in its timepieces by going above and beyond its competition by sponsoring a mountain climbing expedition on an unclimbed peak in Tajikistan.

Four Seasons Resort Maui at Wailea is expanding its environmental initiatives with a limousine service featuring the all-electric Tesla S 85 sedan that ferries guests from the Kahului airport to the resort and other ventures.

Italian label Giorgio Armani is showcasing its Emporio Armani fall/winter collection through a short video that mixes images of the models wearing the products with reflections and images of clouds in the sky.

How can you be sure that your mobile team is implementing strategies that directly drive revenue growth for the brand?

Luxury brands that create playslists and maintain a profile on Internet music provider Spotify can show off their identities and further engage with consumers through shared music interests.

French label Balenciaga is teasing a new handbag through a dedicated microsite and email campaign to spark consumer interest in the new product.

French fashion label Givenchy is debuting the latest addition to its beauty collection through a social video displaying the before and after effects achievable with the new product.

Swiss watchmaker Vacheron Constantin is adding to its Collection Excellence Platine series with the addition of a limited edition-platinum timepiece that is priced at $323,500.

Italian dealership Maserati of Walnut Creek, CA, is expanding its involvement with the Parkinson's and patient care charity Danville D'Elegance Foundation's charity by hosting an eBay auction that lets car enthusiasts take part in the Maserati Trofeo MC World Series weekend.

Hotel chain Four Seasons Hotels and Resorts is amplifying its Pinterest presence with a "Pin.Pack.Go" service that enables consumers to better prepare for their trips by receiving travel recommendations from hotel specialists.

Christie's New York open sale of post-war and contemporary art Sept. 26 is geared toward acclimating novice art collectors while still enticing established collectors by offering pieces that are estimated to sell for $350,000.