Many luxury brands have branched out into new product categories, but the products must be well designed and well made to convince consumers that the purchase is worthwhile, experts say.
Italian label Valentino is taking its Facebook fans behind the scenes of its haute couture fall/winter collection through a video that shows close-up shots of the products' details.
Of the 55 percent of luxury brands that offer Russian Web sites only 14 percent of brands offer Web sites with advanced Russian translation, according to a new report from L2 Think Tank.
Starwood Preferred Guest credit card by American Express is targeting global travelers with a video banner advertisement on The New York Times Web site to announce the card's limited-time offers.
Fashion label Diane von Furstenberg is promoting its fall/winter collection with a mobile advertisement on New York magazine’s The Cut aimed at fashion enthusiasts.
Montblanc, maker of writing instruments and watches, is channeling Italian art and history through a video highlighting the craftsmanship and inspiration behind the limited-edition Patron of Art 2013 writing instrument.
I have heard countless discussions lately at conferences with media executives saying, “We’re ready to get going on mobile.” But the next sentence goes something like this: “Except we don’t really know what it is.”
Italian fashion house Gucci has filed a lawsuit against a number of counterfeit Web sites and online merchants to help protect the brand’s image, although the legal battles are not likely to stop counterfeiters.
British label Mulberry is expanding its reach in Canada by opening two new boutiques in Toronto that are the brand’s first standalone stores in the country.
Mandarin Oriental, London is partnering with London department store Harrods for the second year to bring holiday cheer to families during the winter through exclusive experiences.
Three-quarters of female social media users who are more likely to use brands or products associated with celebrities have Twitter profiles and are more likely to use Twitter over other platforms as a source of inspiration, according to a new report by NetBase.
Online menswear retailer Mr Porter is partnering with four apparel and accessory brands and bespoke travel agency Black Tomato to curate a video series highlighting destinations around the world.
