Advertisers such as Chanel, Giorgio Armani and Hermès are pushing jewelry and accessories lines in The Wall Street Journal supplement WSJ. magazine’s inaugural “Fashion Resort & Winter Travel” October issue to complement the publication’s fashion-focused content and elevate the reader's experience.
Starwood Hotels & Resorts Worldwide is looking to increase loyalty among Starwood Preferred Guest members with its SPG Hot Escapes flash sale travel site that features exclusive offers with a minimum of 20 percent savings.
Today in luxury marketing - Neiman Marcus to roll out new delivery options, mobile app; Judge says "Bentley Car Kits" infringe on luxury company's trademark; LVMH denies a deal is done with Nicolas Ghesquière for Louis Vuitton; Do not laugh at the "man purse"—it is now a $9B luxury business.
With the recent celebration of the success of Facebook Mobile News Feed Ads, much optimism has been spread about the opportunities for mobile publishers and developers to finally crawl their way out of the mobile advertising abyss.
Online retailer Amazon launched its luxury beauty store Oct. 10 to expand its luxury offerings to aspirational consumers aiming to save money on high-end products while still obtaining a piece of the luxury lifestyle.
The Leading Hotels of the World is catering to the rising demand for mobile options with a new mobile-optimized Web site powered by Mobify that features a variety of functionalities and fast load times.
Luxury marketers Dior, Armani and Gucci featured multiple advertisements in the October issue of Condé Nast’s W magazine to keep products top-of-mind among affluent consumers.
Four Seasons Hotels and Resorts is advocating for Haiti's coffee culture by serving Haitian coffee in its New York and Toronto locations and by teaming up with organizations that are playing a direct role in the country's restructured coffee market.
Italian fashion house Fendi is using dual marketing strategies to promote its latest fragrance L’Acquarossa to appeal to the many ages of its enthusiasts.
Mobile data can be a fountain of consumer insight, but not all marketers are taking full advantage of the opportunity. It is possible that many marketers simply do not know what they have at their fingertips.
U.S. apparel and accessories label Michael Kors is furthering its "WatchHungerStop" campaign through a month-long initiative that includes giving away T-shirts at five stores on World Hunger Day Oct. 16, stepping up social media efforts and encouraging consumers to make small donations when purchasing products.
LVMH-owned Moët Hennessy USA is escalating efforts to prevent irresponsible and unsafe drinking by partnering with the Federal Trade Commission and The Century Council for the "We Don't Serve Teens" campaign in New York.
LVMH-owned luxury travel retailer DFS Group is transforming its airport retail stores across North America to more accurately reflect location sensibilities and refine the focus of each space.
Luxury timepieces dominate the latest issue of the Financial Times’ “How To Spend It” magazine supplement with advertisements from Chanel, Chopard and Harry Winston that appeal to the publication’s affluent readership.
Today in luxury marketing - Blackstone among potential bidders for Versace stake; New president wanted at DVF; Louis Vuitton in China counterfeit move; Mercedes gains ground versus BMW as CLA coupe joins fleet.
What is lacking in mobile media today? Namely: lack of audience buying at scale, lack of brand safety, lack of efficiency and a lack of audience buying. You may have noticed that I repeated one of these twice.
