Italian fashion house Versace is guiding fans backstage with a video for its fall/winter collection to give consumers a closer look at the brand and pique interest in the products.
Pinxter, a new mobile application that allows consumers to upload images of products and get instant feedback from other users, will help luxury brands better understand their consumers' opinions on apparel and accessories.
A new facial recognition software could help give affluent consumers a personalized shopping service while taking the guesswork out of identifying VIP customers for retail employees.
Toyota Corp.'s Lexus is teaming up with deviantART to let fans flex their creative abilities by designing the exterior of a 2014 Lexus IS through Aug. 12 for a chance to win glory at the Sema Show in Las Vegas.
Starwood Hotels & Resorts is anticipating guest interest in the 2013 U.S. Open tennis championships by building on its exclusive experiences for Starwood Preferred Guest members by auctioning off court side tickets, exclusive tours and tennis clinics.
Italian footwear and apparel maker Salvatore Ferragamo is promoting its women’s autumn/winter 2013 collection and pushing ecommerce by allowing consumers to digitally create outfits.
Bang & Olufsen, the state-of-the-art Danish audio and video company, has partnered with online menswear retailer Mr Porter to increase consumer exposure to the brand’s less expensive B&O Play product collection.
Jaguar Land Rover is calling for affluent, informed consumers to schedule a test-drive in the 2014 F-type model with a banner advertisement on the CBS News mobile application.
Auction house Christie's is furthering its ecommerce with its first online jewelry sale July 17-26 called "Summer Jewels" that features more than 100 lots from designers such Lily Gabriella Elia, Olivia Wildenstein and Marina Bulgari.
Baglioni Hotels’ Regina Baglioni, Rome is escalating the exclusive aura of its Roman Penthouse Suite by featuring 26 pieces from nine young and established contemporary artists.
Bentley Motors' sales are surging through the first six months of 2013 with a 9 percent increase compared to the year-ago period due to 14 showroom openings, new models and expansive markets in the United States and Europe.
Jaguar Land Rover is celebrating its creative aspirations at the Goodwood Festival of Speed July 12-14 with the debut of its Project 7 Concept Car while coaxing consumers to take a closer look at the 2014 Jaguar F-type.
