Jeweler Tiffany & Co. is boosting brand awareness by relaunching its Atlas Collection through a series of window displays unveiled during New York Fashion Week.
French leather goods maker Longchamp is pushing its fall 2013 collection through a social media countdown that led up to the release of a branded video and online game.
Starwood Hotels and Resorts’ The Luxury Collection is leveraging the knowledge of its global concierge team with a new storytelling initiative that explores remote and culturally-rich information about certain regions.
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
French automaker Bugatti unveiled its second "Bugatti Legend" at the Frankfurt International Motor Show to honor the founder's eldest son who played a pivotal role in the brand's early development.
Hotel chain Ritz-Carlton's Washington properties are targeting global travelers curious to learn about other countries with its "Live like a World Leader" package that starts at $10,000.
Ralph Lauren and Clive Christian show off houseware collections beside other high-end interior design brands in the latest issue of Condé Nast's Architectural Digest.
Today in luxury marketing - Oscar de la Renta expands on Madison Avenue; Jaguar to spend $2.4B in new sports car drive; Daimler struggles to meet demand on premium market record; Reed Krakoff in $50M buyout.
Preparing for mobile success can seem daunting to even the most sophisticated marketers, but this holiday season will present an onslaught of opportunities for which there is still time to capitalize.
French label Christian Dior is taking over the windows of Saks Fifth Avenue’s flagship store in Manhattan to display its wide range of products during New York Fashion Week.
French fashion house Givenchy is looking to boost mcommerce through the launch of a new application that allows consumers to shop the women’s collection on smartphones and tablets.
The Neiman Marcus Group Inc. was purchased for $6 billion by investment firm Ares Management and the Canada Pension Plan Investment Board Sept. 9, which makes this the second United States-based department store after Saks Fifth Avenue that has new Canadian owners.
New York department store Bergdorf Goodman is pushing a new campaign for its 5F contemporary section through a digital campaign that includes images, video and a music playlist.
British automaker Bentley Motors is elevating its partnership with Swiss watchmaker Breitling by touting soccer star David Beckham as the campaign's ambassador.
Italian label Valentino is increasing the anticipation for its latest men’s fragrance by launching the campaign at the 70th Annual Venice International Film Festival long before the fragrance is set to be released.
Toyota Corp.'s Lexus generated interest in the IS model during New York Fashion Week with a live holographic performance art experience that showcased the brand's penchant for devising creative ways to engage fans.
