Social-trip planning platform Coo Boutique is aiming to attract luxury travelers tight on time with travel insights from experts, recommendations from friends and exclusive incentives.
British automaker Aston Martin launched an Instagram page to visually portray its activities via social media and reach a younger, tech-savvy audience.
Rolls-Royce Motor Cars is looking to get a stronger foothold in the Australian market by appointing the dealer Barbagallo in Perth, West Australia to represent the brand.
Swiss watchmaker Jaeger-LeCoultre is building up its "Reinvent Yourself" video starring brand ambassador Diane Kruger with the inclusion of interactive features.
Italian label Giorgio Armani is promoting its Fifth Avenue concept store in New York through a new sweepstakes with Time Inc.’s InStyle magazine in order to spark the interest of aspirational consumers.
New York's Gramercy Park Hotel is partnering with the Gay and Lesbian Alliance Against Defamation to court same-sex couples with a package where proceeds support lesbian, gay, bisexual and transgender rights.
Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.
Luxury watchmakers may benefit from releasing exclusive products that elevate the brand's status among its competitors by highlighting history and expertise.
German automaker Mercedes-Benz is looking to stay ahead of its competitors by fine-tuning a Google Glass door-to-door navigation system that will likely pique the interest of technology enthusiasts.
British accessories brand Anya Hindmarch is taking fans behind the scenes of its recently opened New York boutique by posting images on Instagram that lead up to the grand opening Aug. 22.
Italian menswear label Ermenegildo Zegna is pushing its Essenze fragrance collection through a video, social media and its Web site to digitally convey each fragrances' aroma.
