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British sports car manufacturer McLaren Automotive is boosting fans' connection to the brand with a new Web site that offers an insider’s look through videos and other digital content.

YouTube’s mobile advertising sales skyrocketed in the first half of 2013 as marketers looked to reach consumers where digital content is being consumed – on their smartphones and tablets.

Mobile Marketer’s Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.

The retirement of department store chain Bloomingdale’s vice president of fashion direction may come as a loss for the retailer, but creates an opportunity for it to fill the position and find a new voice for itself.

French leather goods and scarves maker Hermès is targeting the affluent readers of New York magazine’s The Cut through ads for its “Sporting Life” campaign on the publication’s mobile-optimized site.

Internet users in the United States generate 66.3 percent of global searches for luxury hotel brands with New York securing the No. 1 spot as the most-searched for destination, according to a new report from Digital Luxury Group.

Land Rover North America is partnering with Condé Nast’s Architectural Digest and architecture firm HWKN to create an art installation that touts the all-aluminum body of the new Range Rover.

Richemont-owned Piaget is teasing its new Rose Collection by launching the first annual “Piaget Rose Day” and a Facebook application.

The opening of British retailer Fortnum & Mason’s second London-based store in its 307-year history will not cannibalize its core location on London’s Piccadilly, experts say.

In the late 1920s, a piece of land at the crossroads of scenic Avenue de l’Alma (now Avenue George V) and Avenue Pierre 1er de Serbie was put up for sale by the Paris city hall.

VIENNA, Austria – The CEO of Gucci at the FT Business of Luxury Summit 2013 earlier this week said that the long-term goal of the Italian brand’s philanthropic efforts is to enhance its reputation and meaning to consumers.

Richemont’s Cartier is boosting foot traffic to its New York boutique by hosting an installation for its revamped Paris Nouvelle Vague collection.

Audi of America is enhancing the customer journey by remodeling its Web strategy to provide easy navigation and a cleaner look among other updates.

Italian fashion house Giorgio Armani is keeping the brand top of mind to a global audience with a digital campaign for its One Night Only Roma event.

German automaker Mercedes-Benz is propelling environmental efforts through a new mobile application that shows off the energy-saving technology used in its vehicles.

Guggenheim Digital Media’s The Hollywood Reporter reported a 119 percent year-over-year increase from 2011 to 2012 in luxury advertising after its transition from a trade magazine to a mainstream entertainment news source.

What your company sells is no longer just a product or service. The product is now at the center of a total product experience. Unless you realize this, you will get outmaneuvered by digital disruptors whose products may not be as good, but who offer better experiences.