Beauty marketer Estée Lauder is relaunching its Advanced Night Repair serum campaign through a digital magazine on social magazine application Flipboard that includes editorial content from Hearst's beauty editors.
Hotel company Dorchester Collection continues to champion young talent by shortlisting four designers in the fourth annual Dorchester Collection Fashion Prize that was opened up to applicants from all countries where the brand is located.
Gucci, David Yurman and others are targeting the affluent vacationers of Long Island's East End by being featured alongside local businesses frequented by Hamptons regulars in the third issue of Modern Luxury's Beach magazine.
Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.
U.S. jewelry brand Tacori is taking fans behind the scenes of its Par Chance video campaign to explain what it means to be a "Tacori girl" through exclusive interviews.
Beauty maker Lancôme is expanding its Lancôme Show advertising campaign through a sponsored post and mobile advertisements on New York magazine’s The Cut as a way to maintain interest in the product line.
BMW of North America is enabling brand enthusiasts to adorn their lives with BMW accessories and share aspirational buys with friends through a Facebook social shopping application.
Whether you are launching a pilot project in 2013 or budgeting for 2014, understanding the return on your investment in your retail store solutions is a critical measurement of success.
Lost in the hubbub about Britain’s newest prince was the symbolism implicit in his name, which in fact speaks volumes about affluent millennials and luxury today.
French fashion house Chanel is advertising its skincare line through a video series featuring the return of previous brand ambassador, actress Diane Kruger, as well as other digital content on the brand's Web site.
Italian fashion house Giorgio Armani is extending its “Frames of Life” eyewear campaign by encouraging fans to create short videos on mobile video-sharing application VideofyMe using its own branded filter.
