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Italian footwear label Salvatore Ferragamo is raising global awareness for the story of its founder through the brand’s first comic book that ties in with a current exhibition.

The Leading Hotels of the World is showcasing its properties in a collaborative film project that is part of its 85th anniversary cinema-themed campaign.

Porsche Cars Great Britain is enticing top-tier automobile owners and enthusiasts by showcasing the innovations of its iconic Carrera during the model's 50th anniversary year.

Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA, is enhancing the hotel experience through a new mobile application that allows guests to take full control of their stay.

Louis Vuitton, Chanel, Christian Dior, Cartier, Omega and other luxury advertisers helped to propel the June issue of Architectural Digest up 43 percent in ad pages since the same issue last year.

Today in luxury marketing - Chanel leads luxury fashion brands on Pinterest: study; Dine at the world’s first Armani café; Fabio Guidetti named Elie Tahari international president; Mercedes dealer review opens home front in luxury war.

According to a Google study, 61 percent of users said if they did not find what they were looking for right away on a mobile site, they would quickly move on to another site.

Louis Vuitton remains the world’s most valuable luxury fashion or jewelry brand, but Prada’s value rose more than any other brand at 63 percent year-over-year, while the French fashion house’s declined, according to the BrandZ Top 100 list from Millward Brown.

French fashion house Chanel is strengthening the cross-channel brand experience with a new mobile-optimized site that offers commerce for its beauty lines.

Starwood-owned St. Regis Hotels & Resorts is continuing its partnership with Bentley Motors to target affluent auto aficionados with a package that includes a road trip along California’s Pacific Coast Highway.

Audi of America is aiming to become the No. 1 luxury automaker in the United States and is investing $5 billion in three years to expand and update its showrooms to help boost the brand’s presence in North America.

International hotel, river cruise and rail company Orient-Express is offering a six-night “Insider’s Peru” tour to showcase four properties and one train line.

Luxury advertisers are eyeing entry-level consumers by pushing eyewear and other summer items through advertisements in the June issue of Condé Nast’s Vogue.

With so many options, it is often impossible for consumers to feel that they have adequately evaluated, compared and selected the right products from what is available. Marketers are now seeing a decline in brand loyalty because consumers are becoming less sure of their buying decisions.

French newspaper Le Monde’s article based on an AMF report that LVMH Moët Hennessy Louis Vuitton’s stake acquisition in Hermès is far from “friendly” could fuel the fire between two of the most powerful luxury goods companies.

Chopard is feting its new sustainable luxury initiative called “The Journey” by releasing the first two ethically made pieces on the red carpet at the 66th Cannes Film Festival in Cannes, France.

German automaker BMW is aiming to beat out the competition by pushing its i concept electric vehicles with the i3 set to be in-stock this year.

Luxury watchmakers and travel brands are targeting affluent readers of the Financial Times supplement called “Travel Unravelled,” which is a special issue of “How To Spend It.”

Department store chain Saks Fifth Avenue is luring consumers into its stores through a banner advertisement on the Weather Channel’s mobile application.

Luxury lifestyle and financial advertisers are eyeing high-net-worth consumers through the second issue of The Wall Street Journal’s new wealth management magazine.