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Italian fashion house Versace is targeting entry-level consumers with the launch of its new Versus Versace Web site that offers content and ecommerce.

Rolls-Royce Motor Cars is distinguishing its brand with the increased popularity of its bespoke service that allows customers to personalize the details and style of their vehicles.

The Leading Hotels of the World’s The Ritz London is appealing to consumers who have an interest in British royalty with an exclusive package for The Coronation Festival.

Chanel, Ralph Lauren, Lamborghini, Hermès and other luxury advertisers are targeting the readers of Bloomberg Pursuits, approximately 60 percent of whom reside outside of the United States.

Today in luxury marketing - Kering to make luxury leather goods in Serbia with state support; Cartier line inspired by Paris; Pininfarina and BMW collaborate on concept car; Porsche again staring down another $1.8B in hedge fund lawsuits.

Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.

Jimmy Choo is positioning its products as must-haves for France’s Cannes Film Festival through a video content partnership with The Hollywood Reporter.

Jaguar Land Rover North America is sharpening the focus of its marketing for the 2014 F-Type sports car to reach a youth-minded target audience.

Swiss watchmaker Jaeger-LeCoultre is targeting wealthy, female consumers through an emotional campaign starring German actress Diane Kruger.

Mercedes-Benz USA is opening up the brand to a younger consumer group with new promotions for its CLA model, which has a sticker price of less than $30,000.

British watchmaker Christopher Ward is aiming to trigger mobile sales through a QR code on its print advertisement in the spring issue of Aston Martin magazine.

Audi of America is celebrating its history and brand innovation through new television commercials that debuted May 13.

The mobile commerce usage rate is forecasted to increase from 14 percent in 2013 to almost 40 percent by the end of 2014.

U.S. label Donna Karan is aiming for fragrance sales through a social quiz on the brand’s Facebook page that finds the best scent based on the consumer's personality.

Only 3 percent of affluent women and 9 percent of affluent men purchase designer apparel through their mobile device, according to new research by the American Affluence Research Center.

Mobile commerce is growing, with 68 percent of smartphone and tablet owners having attempted to make purchases on their devices. However, problems during the payment process have forced 66 percent to abandon their transactions, according to a report from Jumio.

Tablets are poised to bring in substantial revenue in the next few years as consumers increasingly become more comfortable paying for content, according to a report from Juniper Research.

Christian Dior, David Yurman and other luxury advertisers placed advertisements that show off luxury timepieces in the June issue of Condé Nast’s Vanity Fair.

The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.