Today, on carrier networks where voice once ruled the airwaves, 85 percent of all traffic is now data, and that figure is only going to grow as new generations of phones and tablets gobble up more bandwidth.
Jeweler Tiffany & Co. pushed its ‘20s-inspired jewelry lines through advertisements on The New York Times’ desktop and mobile sites on the day that Baz Luhrmann’ “The Great Gatsby” hit theaters.
New York department store Bergdorf Goodman promoted its 2013 documentary film “Scatter My Ashes at Bergdorf’s” through an advertisement on The Cut’s mobile site.
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If you are reading this, you probably work for a marketing agency or in a marketing role for your company. Like me, you are likely on the road a lot and working after-hours from home. Your life is already very mobile.
Chanel’s bold move to create an 18-minute brand film for its 100th anniversary signals that the French label is not only an innovator in fashion, but is also looking to break the rules with its digital marketing.
Richemont’s Cartier is generating desire for its engagement rings and wedding bands among affluent brides through a solo sponsorship of the new iPad application for New York magazine’s weddings edition.
Auction house Christie’s is joining its fine wine and real estate segments with a new service to aid high-net-worth consumers who are interested in purchasing vineyards.
With smartphone owners using their device both before and during physical retail shopping trips, mobile can be used to get customers to the store and help keep them there, according to a new report from Google.
Mobile offers an important and growing channel for loyalty marketers, with 73 percent of smartphone users interested in interacting with loyalty programs through their mobile device, according to a new report from Maritz Loyalty Marketing.
French leather goods and scarves maker Hermès is pushing its race track-inspired porcelain tableware line Rallye 24 by integrating it in an online game.
Digital innovation is a top priority for British luxury brands this year, with mobile commerce becoming an increasingly important focus, according to a new report from Walpole British Luxury and Ledbury Research.
Approximately 60 percent of luxury brands offer a Web site for Korean consumers, compared to 96 percent for consumers in China and 87 percent for consumers in Japan, according to L2 Think Tank’s series of Digital IQ Index Reports.
French fashion house Givenchy is seamlessly connecting consumers to its mobile-optimized site and Le Rouge campaign through a QR code on lipstick packaging.
Tiffany & Co., Rolex, Patek Philippe, Chopard and Cartier are among the advertisers in the May/June issue of Hearst’s Veranda, which marks a 5 percent year-to-date ad page increase since the same time last year.
