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Luxury marketers should look to not only engage their most savvy consumers, but wow press attendees during Fashion Week runway shows using mobile technologies.

French fashion house Balmain is flaunting its spring/summer collection through attention-grabbing digital video advertisements on Condé Nast’s Vogue.com.

Swiss brand Longines is showcasing its watchmaking history and timepiece collections via a weekly video series titled “Longines Museum.”

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Mobile advertising is at an adolescent stage in its development. Mature enough for its effectiveness to be incontrovertible, yet young enough that big practical kinks remain.

French fashion house Chanel is touting the history of its jewelry collections via the third chapter of the Inside Chanel video series.

Mobile provides unique tools for luxury fashion houses to transform their Fashion Week runway presentation into an opportunity for increased engagement and conversation among target consumers.

French fashion house Chloé is showcasing its limited-edition 60th anniversary collection in a series of eight mini films that celebrate the designers who have contributed to the label since its formation in 1952.

InterContinental New York, Times Square, is partnering with LVMH-owned shirt maker Thomas Pink to offer a Valentine’s Day package aimed at men that includes a consultation at the British brand’s Madison Avenue flagship store.

Jeweler Tiffany & Co. is pushing gifts and engagement rings in a multichannel campaign to catch consumers who are making purchasing decisions for Valentine's Day.

Four Seasons Hotel Cairo at The First Residence is targeting fitness-minded consumers with a special Yoga Retreat package that is hosted by world champion free diver Sara Campbell.

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Ask most Americans if they prefer products made by American workers, and they readily say, “Of course!” But do they put their money where their mouth is?

Email is one of the most effective mediums where luxury marketers can test their audience’s reaction to design changes, experts say. But as with all digital efforts, it is essential that any new ideas reflect the 360-degree brand experience.

French fashion house Louis Vuitton is showing off its Mini Icons collection in an upbeat social video that depicts the handbags in use by stylish women during springtime in Paris.

The Peninsula Hotels is attracting affluent travelers to its properties in Asia-Pacific for the Chinese New Year holiday with hotel décor, culinary events and packages.

Audi of America gauged its fans input to decide which ending it would choose for its television commercial that airs during the Super Bowl XLVII Feb. 3 on CBS and features its new S6 vehicle.

Hospitality organization Leading Hotels of the World is giving guests a chance to indulge their sweet tooth this Valentine’s Day with chocolate offers at its properties around the world.

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