Jeweler Tiffany & Co. is pushing Valentine’s Day gift purchases through an astrology-themed direct mail catalog that presents its collections and pricing.
Today in luxury marketing - Michael Kors adds World Financial Center accessories store to New York lineup; Bloomingdale's said close to Abu Dhabi deal; Swatch sees continued growth; Is luxury travel on the move?
Bloomingdale’s, Nordstrom and Saks Fifth Avenue optimized their Valentine’s Day shopping guides for mobile smartphone and tablet applications to encourage consumers to make emotional purchases on-the-go.
British apparel and accessories label Burberry invited consumers to the first music event held at its Regent Street boutique in London that was a part of its ongoing music initiative Burberry Acoustic.
InterContinental Hotels & Resorts tops other luxury hotel brands by showing expertise and innovation in the digital arena this past year, according to a new report by L2 Think Tank.
Department store chain Saks Fifth Avenue raised awareness of its SaksFirst loyalty program by holding an event in the fourth-floor boutique space at its New York flagship store for customers and select media.
Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA, is flaunting its property location through a new lifestyle social video that gives consumers a quick look into what the hotel has to offer.
Today in luxury marketing - Dior fetes new Sydney flagship; Lanvin's adorable new campaign video proves everything sounds better when Alber Elbaz says it; Audi opens digital showroom in Beijing to draw shoppers; A walk down Luxury Lane at the Washington Auto Show.
Social media has helped New York Fashion Week evolve into a global event and now plays an integral role for luxury marketers to engage their audience during the shows.
Four Seasons Hotel New York and JetWay Private Air are partnering to offer a Valentine’s Day package that includes a chartered flight, penthouse accommodation and a Premier Gem diamond necklace.
Lincoln Motor Company is continuing its rebranding campaign with a television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that was created using consumers' Twitter interactions with the host of NBC network's "Late Night with Jimmy Fallon."
Starwood Hotels & Resorts’ St. Regis is upping its credibility as a fashion-minded marketer and establishing a new channel on mobile image-sharing application Instagram via a contest that pushes its Grand Tourista Bag designed by brand connoisseur Jason Wu.
Swiss watchmaker Hublot is boosting brand visibility by becoming the official timekeeper of the Los Angeles Lakers National Basketball Association team.
Cartier, Giorgio Armani, Bulgari, Longines and Breguet are some of the luxury advertisers that took out key placements in the February issue of WSJ. Magazine.
Today in luxury marketing - LVMH full-year profit increases 13pc on gains in US and Asia; PPR sets permanent digital academy; Huge changes are coming to future Barneys warehouse sales; There is gold in luxury ads: Magazine publishers see sales gains.
Digital publishers reliant on online advertising revenue last year were suddenly dealt with a brand new form of supply to figure out and monetize immediately, or face a slow death at the expense of mobile's rapid growth.
Department store chain Neiman Marcus and Italian fashion house Giorgio Armani are two of the partners in Vanity Fair’s first International Best-Dressed Challenge that lets readers be contenders for a new category on the Condé Nast-owned publication’s 2013 best-dressed List.
U.S. apparel and accessories label Michael Kors is upping its philanthropic portfolio through a long-term partnership with the United Nations’ World Food Programme to help put an end to world hunger.
