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Today in luxury marketing - Versace's spring campaign was "not an easy feat"; Audi to keep investing in bid for luxury-car sales crown; Apple vs. Google vs. Facebook vs. Amazon; Fashion and the art of the IPO.

The idea of building a single Web site that can provide quality user experiences across multiple platforms is very attractive.

Marketers including Michael Kors and Nordstrom were invited to test the Facebook Collections interface that lets users interact with products via image tagging.

Luxury marketers engaged their fans and followers through contests, social sharing, Twitter hashtags and new platforms during the last quarter of 2012.

German automaker Porsche is encouraging affluent mobile users to learn more about the new 29-miles-per-gallon Cayenne Diesel through an ad on Reuters that reveals a model summary, images and a video.

High-end accessories maker Strut is targeting drivers of the all-new 2013 Range Rover through a collection of customized grilles, wheels and insets which it is marketing through its dealer network and event opportunities.

Although most retailers understand the importance of mobile and have started investigating ways to engage their customers, many have not used the medium to its full potential.

U.S. lifestyle label Ralph Lauren is targeting affluent holiday shoppers through a multichannel campaign that includes social media, print and digital efforts.

The Ritz-Carlton New York, Battery Park is boosting its winter foot-traffic by offering a Skate and Stay ice-skating package throughout the winter season.

Many marketers believe that a mobile application is all they need. However, a mobile app is just one piece of the puzzle and companies need to branch out and implement a variety of channels into their repertoire to accommodate tech-savvy users.

Louis Vuitton, Rolex and other luxury marketers are targeting affluent post-holiday shoppers in the January issue of Hearst’s Town & Country magazine.

London-based department store Harrods is engaging its Facebook fans each day leading up to Christmas through a trivia-themed Advent calendar located on a Facebook application.