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Toyota Corp.’s Lexus is capturing the brand’s revamped attitude in its 2013 LS sedan campaign that spans print and television.

Krug Champagne is upping its status among spirits aficionados by appointing Master Sommelier Ian Cauble as the brand's first U.S. ambassador rather than tapping a celebrity personality.

As marketers grow and mature, many look to add mobile sites, mobile applications and Web apps to expand their digital presence and engage with customers. But keeping up with so many pieces of the digital pie can be time-consuming and expensive.

The hurricane brewing in the Northeast region of the United States has brought luxury retail and travel to a halt, but retailers are not likely to suffer as consumers shift purchases to ecommerce or are willing to wait it out for the in-store experience.

Italian leather goods maker Tod’s is pushing this season’s Miky Bag via an animated social video that likely appeals to affluent consumers’ practicality when using digital to research luxury handbags.

Toyota Corp.’s Lexus will gain year-round exposure across Madison Square Garden’s sports, entertainment and media properties in New York through a long-term partnership with the Madison Square Garden Co.

Jewelers Tacori and Michael C. Fina are sending participants in the annual Diamond Dash charity event to scavenger hunt clues via SMS and relying on the mobile messages to choose this year’s winner.

Private aviation provider Flexjet is upping the service offered to its affluent owners by granting them access to two different aircraft types under the new FlexShare program.

Smartphone adoption in the U.S. has crossed 50 percent and consumers now spend more time with their phones than with print media. Question is, why is mobile ad spend so disproportionately low?

Luxury marketers such as Michael Kors, Nordstrom and Tumi are taking the release of the iPhone 5 as an opportunity to scout out aspirational consumers as well as trigger instantaneous small-ticket purchases from existing customers.

Bloomingdale’s is working with online video distributor Touchstorm to make long-form, branded videos Web-friendly and engaging for shoppers.

Precision-cut crystal maker Swarovski is pushing its new how-to book through companion iPhone and Android applications that let consumers virtually try on jewelry and see themselves as the book’s cover model.