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Toyota Corp.’s Lexus is targeting New Yorkers who are visiting the AccuWeather mobile site through banner ads for the LS F Sport that lead to optimized content.

Apple’s renowned customer loyalty is showing signs of weakening, suggesting that the brand may be losing its edge as an innovator in mobile.

Marketers such as Burberry, Louis Vuitton and Hugo Boss are among the top luxury fashion brands across Facebook, Twitter and YouTube. However, Dior reigns supreme, according to Unmetric’s new Luxury Fashion Report.

Estée Lauder and Lancôme are being lauded for their digital savvy in the beauty sector as the only two brands to receive a genius ranking on the L2 Think Tank Digital IQ Index: Beauty.

Fashion label Diane von Furstenberg is partnering with French mineral water brand evian to create limited-edition bottles that feature the designer’s logo and a handwritten saying.

Montblanc, a maker of writing instruments and watches, is tapping consumers’ interest in mobile image sharing by inviting them to participate in a project centering on photographs taken at the exact same moment.

Hotel chain Ritz-Carlton is enthralling its customers with warm-weather holiday retreats for families through an email that directs recipients to its Web site to explore and book trips.

According to Pew Research, 88 percent of U.S. adults have a mobile phone and 18 percent have a tablet computer. This has a significant impact on how marketers interact with their audiences.

Retailers such as Bergdorf Goodman, Barneys New York, Bloomingdale's and Saks Fifth Avenue are using their Twitter handles to share customer service news, store closure updates, ecommerce promotions and good wishes in response to Tropical Storm Sandy.

The rebranding of Yves Saint Laurent to Saint Laurent Paris will likely affect in the short term the brand's relationship with its customers as they adapt to the new name for the French designer.

Luxury marketers that have adapted to mobile marketing are using augmented reality to bring products to life, but going forward, the focus should shift to utility rather than relying on the wow-factor, experts say.