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Consumer spending is the main driver of economic growth and since 5 percent of the nation’s wealthiest households account for about 37 percent of consumer spending, this is a hopeful sign that the economy is in recovery mode.

Luxury marketers took to Twitter during the first quarter of this year to engage consumers with behind-the-scenes news and links to digital branding such as Web sites, photos and videos.

Starwood Hotels & Resorts’ St. Regis Aspen Resort will debut a concept restaurant to its affluent guests that was established through an exclusive licensing agreement with American Express Publishing’s Food & Wine.

Luxury advertisers such as Restoration Hardware and Jenn-Air are using striking advertising images to leap off the pages of the May issue of Hearst’s Elle Décor, allowing affluent home brands to stand out among non-luxury placements.

As mobile becomes increasingly more prevalent in all facets of life as well as business, it is clear that mobile webcasting is definitely headed down this road.

French fashion house Christian Dior is taking aim at the Asian luxury market with a third edition of its online magazine that will be published in Mandarin and released during the week that the brand is presenting its haute couture collection for the first time in Shanghai.

Private jet company XOJet plans to bolster its broker network by offering new technology training to select members with the goal of enhancing the brand's marketing efforts to affluent consumers at all points of sale.

French jeweler Cartier is aiming to draw traffic to its event called "New York City in the 70s" that invites consumers into the Cartier Mansion in New York for a product and legacy display.

German automaker Mercedes-Benz committed $1.3 million to the Laureus Sport for Good Foundation to fund youth coaches in five cities in the United States, a sizeable donation that has the ability to strengthen brand association if luxury consumers take notice.

In an attempt to broaden its customer reach, affordable luxury handbag designer Botkier will be launching an ultra-luxe capsule collection that will market primarily through its hefty social media following.

Today in luxury marketing - Titanic's wealthiest passenger built NYC hotel; The couturier time line at Dior; Ferrari uses new color, dragons on special edition 458 Italia for China; Bonds with banks fraying.

Today, the only thing growing faster than ecommerce may be the pace of transformative technologies and opportunities to connect with consumers.

Major events including Fashion Week and St. Valentine’s Day in addition to the debut of Facebook Timeline positioned the social network as an even more innovative marketing vehicle in the first quarter of 2012.

Advertisers including Tiffany & Co., Ralph Lauren, Cartier, Rolex, David Yurman and Ritz-Carlton are positioning themselves purveyors of the luxury lifestyle in this month’s Town & Country magazine that features actress Gretchen Mol, private clubs and Britain's Queen Elizabeth II.

Barneys New York and Mandarin Oriental are tapping Facebook to market a new contest that gives a mother-daughter pair the chance to win a brand-oriented getaway package that will hopefully draw awareness to the retailer's products and the hotel's spa services.

Luxury brands need not abandon print as an advertising channel as long as they keep digital in mind and incorporate innovative ideas into magazine advertising space, experts say.