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Italian designer Missoni is lending its distinct style to Four Seasons Resort Maui for two of the property’s poolside cabanas that will feature Missoni furniture, pillows and towels to create an exclusive experience for affluent guests.

Toyota Corp.’s Lexus is introducing its new GS 350 model with an application that sets competing models side-by-side so consumers can see differentiating features from both vehicles.

International auction house Sotheby's is expanding its services to include a printing distribution service for high-end companies called Sotheby's Imprint.

Following in the footsteps of Chanel and Burberry, it seems that a Marc Jacobs makeup line will soon be in the mix. Before it takes a leap into the cosmetics world, Marc Jacobs may want to ask whether or not a cosmetics line would be an overextension of its name.

High-end appliance brand Jenn-Air is increasing its facetime with consumers through its sponsorship of the fifth annual Pebble Beach Food & Wine event where it will be supplying two kitchens for culinary demonstrations and a walk-through exhibit.

Today in luxury marketing - Proenza Schouler to open store in New York; Hermès to auction bags in London; A private jet with space for both the Rolls-Royces; Gilt Groupe cashes in on Pinterest.

Latin Americans are travelling more, and then coming back home and demanding the experience and the products that they have seen in Tokyo, Milan or Paris.

While celebrities have long been favored for luxury campaigns, some marketers are opting for lesser-known models to represent the face of the brand. What it comes down to is the product, the brand personality and who it wants to reach.

Precision-cut crystal maker Swarovski is offering private shopping parties in its Swarovski Elements concept store in London that provides affluent consumers with exclusive access to the store’s lounge with an opportunity shop the spring/summer 2012 collection.

Swiss watchmaker IWC is upping its digital know-how by allowing readers a chance to subscribe to the latest installments of its digital magazine in Apple’s Newsstand.

High-end spirits brand Hennessy is relaunching itself through an all-encompassing marketing effort for its Wild Rabbit campaign, enlisting the endorsements of Martin Scorcese, Erykah Badu and Manny Pacquiao and what drives and motivates their potential.

Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.

Automakers are giving consumers brand-specific updates via live-streaming and news updates using social media outlets during the New York International Auto Show, a move that could help brands stand out in a competitive digital atmosphere.

Most upmarket brands are scared stiff that the accessibility of digital media dilutes the exclusivity essential to luxury branding. But they are wrong.

Retailer Barneys New York is taking the lead in the ecommerce sector with the release of its second shoppable video this quarter.

British department store Harrods is continuing to position itself as not only a purveyor of high-end goods but an authority of the luxury lifestyle by developing a mobile application for its highly-circulated Harrods Magazine.

Department store chain Saks Fifth Avenue is implementing a new software suite with the goal of raising profits by sharing business information seamlessly through all operations departments.

German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.

Celebrity Cruises is using highly-visible front-page panel ad space on The New York Times Web site to advertise its European cruise itineraries to affluent consumers.

Due to Internet and mobile radio service providers as well as satellite radio's increase in popularity, luxury marketers are reinventing the idea of radio marketing.