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German automaker Porsche is touring its 2013 Boxster model with stops in cities along the U.S. East Coast and is letting consumers follow the journey via a microsite and Twitter hashtag.

British jeweler Graff has revamped its Web and mobile sites to include an interactive timeline, brand stories and high-resolution images that reveal the breadth of its collections.

Infiniti is looking to engage with affluent Toronto consumers via a touch-screen iPad advertisement that allows consumers to take a virtual tour of the new XJ model without downloading an application.

Today in luxury marketing - Facebook ads not working on most users; Fashion execs prep for uncertainty; Luxury car concierge services: Who is the best Jeeves?; European Luxury Union flexes political muscle.

It is easy to get bogged down with the influx of information about mobile technology. Here are a few simple dos and don’ts to start publishers off on the right foot when developing a mobile strategy.

Italian label Salvatore Ferragamo is distinguishing itself from competitors by being the first brand to tap the Louvre museum in Paris to show its 2013 resort collection next week, also giving consumers a look inside with a live-stream on its Web site.

Barneys New York is collaborating with the Deste Foundation for Contemporary Art to display a public art exhibit in the retailer's windows at its flagship location on Madison Avenue in New York.

Swiss watch manufacturer Ulysse Nardin is upping its appeal to timepiece enthusiasts and baseball fans by tapping Randy Johnson as its new brand ambassador, a partnership that will bring about a limited-edition timepiece called The Big Unit.

Donna Karan is pushing its Donna Karan New York, Modern Icons and Casual Luxe collections via a seven-question style quiz that matches consumers' shopping habits to one of the label's lines.

Jeweler Van Cleef & Arpels is looking to increase its mobile presence and step up to competition with an application that acts as a size guide, catalog and lifestyle resource for brides-to-be.

High-end destination club Inspirato is widening the distribution of its glossy print magazine that presents consumers with photography and articles about travel and lifestyle topics at bookstore chain Barnes & Noble this month.

Not all application installs are created equally, so how do you pinpoint which installs are valuable to your business and move the needle on revenue?

Luxury in the form of premium experiences are seeing the most action in terms of spending, while high-end goods are lagging in comparison, according to new findings from a study by Boston Consulting Group.

NEW YORK – Accessories label Rebecca Minkoff has seen extravagant growth in its shoe sales due largely to its participation in photo-sharing application Instagram, according to the company cofounder at the Fairchild Fashion Media Footwear News Summit 2012.

British label Burberry is incorporating shoppable video into its latest campaign line-up via a digital experience on its Web site.

NEW YORK – Creating a brand story, allowing a certain amount of self-management for employees and giving back are the three key steps to building a successful footwear label, according to a speaker at Fairchild Fashion Media’s Footwear News Summit 2012.

British automaker Bentley Motors released its first iPad application dedicated to its Continental GT and GTC models that lets users design their own vehicles and shows history via films, photography and stories.

NEW YORK – Only 22 percent of footwear brands strongly agree that their senior managers have a good grasp on the potential of digital channels for their organizations, according to a research session at Fairchild Fashion Media's Footwear News Summit 2012.

Today in luxury marketing - Luxury carmaker BMW tries Apple approach to sales; Google readies new local-ad assault; Jones Group buys Brian Atwood; Gaultier to skip men’s fashion week.

Marketers who use mobile and social media face challenges that these platforms present when making clear and conspicuous disclosures complying with FTC Dot Com Disclosure Guidelines.