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Welcome to Luxury Daily’s inaugural Classic Guide to Luxury Marketing, designed to be an indispensable resource to marketers and brands interested in the ins and outs of luxury marketing.

French fashion empire Hermès has created a microsite called Hearts and Crafts that showcases the detailed craftsmanship and quality of its products through inside glimpses into the making of its branded products.

Swiss watchmaker Jaeger-LeCoultre is pairing with AMC's hit television series “Mad Men” for a limited-edition "Mad about Reverso" timepiece inspired by the show.

German automaker Mercedes-Benz has created a special music playlist designed to help increase their social media fan base in 2012.

Luxury cruise yacht company Windstar Cruises is increasing the reach of its offerings in the Caribbean this winter with special promotions using traditional marketing.

German automaker Porsche updated its iPad and iPhone application to fully envelope customers and aspirational consumers in a unique brand environment for its 911 models.

Rather than the number of mobile impressions during the holiday season, I am most intrigued by the lasting ones.

Luxury auto competitors are putting their gloves on and extending their reach to affluent consumers through social media with the addition of Google+ accounts.

Italian label Ermenegildo Zegna is continuing its efforts in new technology with its latest iPad and iPhone mobile application that will live-stream fashion shows and accept immediate mobile transactions.

The Audi A7 and Range Rover Evoque climbed to the top of the totem pole earlier this week by winning Autoweek’s prestigious “best car” and “best truck” categories, respectively.

These days, marketers need to move from being mobile-friendly to thinking in terms of mobile-first. Why? Because the game has changed.

Between stock market inconsistency and spending frugality interspersed with random surges in spending, consumer behavior was almost untrackable in 2011. Therefore, marketers were forced to up the ante and, as a result, had truly mind-blowing ideas.

Luxury brands such as Chanel, Marc Jacobs and Tag Heuer used video and social media to usher in the New Year and stay top-of-mind.

Toyota Corp.’s Lexus aims for easier, stress-free mobile payments by introducing the myLFS application for the iPhone and iPod touch.

The Ritz-Carlton Hotel Co. is starting off the new year by sending multiple emails to remind its database to visit its properties worldwide.