For how far we have come in tracking and optimizing online ads, we are still in the dark ages of mobile advertising, especially when it comes to promoting mobile apps.
British label Asprey is now selling its jewelry, leather goods and homeware on its Web site, letting consumers worldwide shop items online for the first time.
Trump International Hotel and Tower in New York is celebrating its 15-year anniversary by offering an extravagant crystal-themed package valued at $15,000.
Los Cabos, Mexico-based Del Mar Development is promoting its three communities neighboring the One&Only Pamilla Hotel through a mix of local and international print, Web site and event marketing.
Automaker Land Rover is channeling its personality and voice to create a lifestyle while simultaneously pushing new branded models through its Onelife magazine for the iPad.
One of the fastest-growing social networks right now is Google+. Some luxury brands such as Audi, Bergdorf Goodman, Burberry, Gucci and Mercedes-Benz have started to use the platform, but others may need a little push. Here is why.
Luxury travelers will be continuing their search for rare and unique experiences in the New Year and will be looking not only for new destinations, but new forms of travel.
French fashion house Christian Dior tapped actress Mila Kunis as its new brand ambassador and will break a first look of the campaign Jan. 29 with print images in The New York Times.
Luxury department store chain Saks Fifth Avenue continued the spirit of holiday giving into the New Year by auctioning off looks from its New York Christmas window display to benefit charity.
Luxury appliance manufacturer Jenn-Air is broadening its mobile presence beyond a recently-launched mobile site with an augmented reality iPhone application designed to let consumers envision branded appliances in their homes.
Having launched and marketed a successful mobile service at a former company, I have learned the hard way what I should have done and what I should have avoided.
Welcome to Luxury Daily’s inaugural Classic Guide to Luxury Marketing, designed to be an indispensable resource to marketers and brands interested in the ins and outs of luxury marketing.
