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Italian label Gucci is continuing its participation in the United Nations Children's Fund’s holiday Gifts That Give Back program through a $250,000 donation and a specially-designed bag.

Audi is speeding into photography with a new Instagram photo application account that will display new and vintage pictures from the brand to increase the German automaker’s mobile presence and social media network.

Aston Martin is partnering with J. P. Morgan Chase’s auto finance division to finance the British automaker’s first U.S. retail subvention program, offering easy financing and interest rates in 32 dealerships nationwide.

The global SMS market is expected to grow from $150 billion in 2009 to $233 billion by the end of 2014, per Portio Research. But it is also key to note that SMS is growing far beyond the simple text message.

Luxury distribution has undergone a significant shift in that direct-owned stores have outshined department stores by more than 50 percent in year-over-year growth, leading experts to wonder whether or not premium brands would actually do better on their own.

Department store chain Bloomingdale’s is taking its Breast Cancer Awareness campaign above and beyond with a variety of in-store events, a themed catalog, discounts and limited-edition products.

Balinese jeweler John Hardy raised $1,700 for the Take Home a Nude Art auction with a signature cuff partially designed by former contest winner Taehun Lee, who is currently studying with the creative director at the brand's Bali compound.

Tiffany & Co. had the right idea when marketing on the highly-visited New York Times iPhone application, but the jeweler could have missed the mark by not optimizing the landing pages and therefore possibly missing an opportunity for sales and consumer engagement.

French skincare brand L’Occitane will open its first branded U.S. spa location at the Club Med resort in Florida later this year, increasing brand awareness and pursuing new consumers.

Today in luxury marketing - Christian Louboutin appealing trademark decision; BMW expects to keep U.S. luxury sales lead going into 2012; Gaultier Champagne for Halloween.

With the onslaught of numerous mobile devices and platforms, advertisers are tasked with creating content that will reach their target audiences, wherever they are and on whichever device they prefer.

Department store Neiman Marcus unveiled its annual Christmas Book yesterday, filled with extravagant gifts such as speedboats, a Ferrari and international trips for the affluent consumer who really does have everything – and wants more.

Tiffany & Co., Swarovski and Jaeger-LeCoultre are leading the jewelry and watch industry in digital marketing largely due to their dedication to social media, according to the most recent L2 Think Tank Digital IQ Index.

NEW YORK – Increased usage of technology should lead brands to shape the way that they handle, share and protect consumer data, especially with the emergence of consumers who want to know how their data is handled in digital channels, according to a study from McCann Worldwide.

German automaker Mercedes-Benz is opening its second driving academy to educate and train teenagers in Los Angeles in a move that may increase its reputation as a family-oriented brand.

Luxury brands need to look at improving or creating their mobile commerce platforms to be easy-to-use and trustworthy when the busy holiday season starts to take shoppers by storm.

With so many communications channels at a marketer’s disposal, developing a comprehensive mobile media strategy is no longer a sprint – it is a marathon.

Department store chain Saks Fifth Avenue is fully immersing consumers in the luxury world with a mobile application acting as a shoppable catalog, store locator and style authority.