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Business-to-business marketers should be thinking about mobile apps as customer relationship marketing tools that literally follow the customer throughout their day.

Luxury brands and retailers including Chanel, Burberry, Harrods, Estee Lauder Co. and Oscar de la Renta have been aggressively pushing their cosmetics and fragrance lines as of late, which may be due to the state of the current economy.

American Express Publishing is expanding its widely-distributed yet exclusive Departures magazine with an added mobile application and ecommerce presence with exclusive deals.

The most effective way to build brand loyalists and customer retention is through mobile applications because of their engagement and interactivity.

The Four Seasons is keying in on wedding-planning fever to promote its Mountain Resorts Collection in an attempt to keep business steady until the skiing season begins.

British automaker Bentley is using email marketing, video and an initiative involving emerging artists to emphasize the brand’s history while demonstrating the modern features of the Bentley Continental GTC.

If anything, Steve Jobs will be remembered as the Edison of mobile: his numerous Apple products have impacted the work, home and play lives of hundreds of millions of consumers worldwide.

Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a study by eMarketer.

High-end Italian automaker Maserati and apparel and accessories designer Fendi have teamed up to design an exclusive, limited-edition sports car called the Maserati GranCabrio Fendi.

Swiss watchmaker Tag Heuer is partnering with the Rugby World Cup in a move that will help the brand reach 1.6 million consumers in New Zealand and more than 4 billion consumers in 200 additional countries.

Luxury flash-sale site Gilt Groupe is bolstering its social media presence with a new Facebook-exclusive sales tab that will likely increase brand loyalty and the number of fans.

Department stores, flash-sale sites and third-party retailers are leading the pack in terms of luxury retailers in mobile marketing, according to the L2 Think Tank Digital IQ Index.

Luxury brands that use interesting, aesthetically-pleasing videos in-store can help to add to the shopping experience and increase transactions.

Luxury retailers such as Bergdorf Goodman, Alexander McQueen, Bloomingdale’s, Gucci and Marc Jacobs are now better seen through a mobile application that lets consumers find stores and special experiences during Fashion’s Night Out Sept. 8.

Luxury yacht company Nisi is using the Festival de la Plaisance de Cannes as a vehicle to launch and promote its new Nisi 2400 model to the European market.

Jeweler and watchmaker Chopard is choosing digital and product marketing for its inaugural sponsorship of the Mille Miglia North America Tribute.

Today in luxury marketing - Rich Indians seek drivers who go extra mile; Buyers in Las Vegas weather stock market swings.