NEW YORK – A brand must organize, map and socialize a customer experience ecosystem to make consumers' journey as easy and enjoyable as possible, according to an expert at Forrester’s Customer Experience Forum 2011.
American Express is targeting a new generation of card members by promoting the Zync card via banner ads found on mobile applications and optimized sites.
NEW YORK – All brands need to establish a consistent customer experience strategy that can meaningfully enhance the voice that it is trying to deliver, according to a panelist at the Forrester Customer Experience Forum 2011.
NEW YORK - Creating a personalized, meaningful customer experience should be the main focus for brands, according to experts at the Forrester Customer Experience Forum 2011.
Designer Marc Jacobs has charged former chief operating officer Patrice Lataillade with falsifying the company’s financial performance to increase his personal bonus in the latest legal skirmish between the two.
Italian apparel and accessories designer Dolce & Gabbana is using young artist Florrie to connect with Generation Y via an exclusive short video for the brand’s digital magazine, Swide.
With the acquisition by Createthe Group of Morpheus Media, shared luxury clients such as Marc Jacobs, Alexander Wang and Donna Karan now have the benefit of answering to one comprehensive authority.
Trump Hotel Collection is launching an array of mobile options that aim to make its guests' check-in and in-house experiences easier and more enjoyable.
Swiss watchmaker Hublot is returning awareness to the Japan earthquake and tsunami victims with an online auction to donate towards fundraising efforts.
Online retailer Gilt Groupe has partnered with Conde Nast's GQ magazine to build the hype surrounding its first perpetual inventory men’s online store.
Luxury spending in Britain is estimated to rise 57 percent to $15.1 billion in the next five years, according to a study by British luxury trade association Walpole and Ledbury Research.
The importance of social media is no longer something that can be overlooked by luxury brands. By observing different brands, experts have concluded that a charismatic and consistent Twitter feed serves a brand’s best interests.
