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With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.

A study by Booz&Co. suggests that luxury brands need to start figuring out ways to turn those “likes” into “buys,” since social media is now emerging as a direct commerce channel.

BMW and K2 Skis teamed to host a variety of driving events this winter, claiming the one thing they have in common is their incredible performance in the snow.

Designer Stella McCartney has placed social media and mobile at the center of its marketing strategy for the brand's spring/summer line of children’s wear.

A study by The Luxury Institute found that Bergdorf Goodman and Nordstrom excel far better than other retailers at having a top-notch overall shopping and customer service experience for their affluent consumers.

Today in luxury marketing - Louis Vuitton shoe trunk from 1920s offered for $68,500; Galliano issues unreserved apology, vows to seek help; Five ways to recreate life after Oscars 2011 PR buzz; BMW leads US luxury sales in February as Cadillac tops Lexus, Mercedes.

In-app mobile advertising may very well be what marketers need to finally kick the click.

What was the immediate effect of John Galliano’s anti-Semitic outburst last week in a Paris cafe brawl? Natalie Portman, who ultimately went on to win the Best Actress Oscar, declined to wear Dior to the world’s most glamorous event.

French designer Yves Saint Laurent is promoting its latest collection via a print publication distributed to the first 2,000 passers-by in various cities around the world.

With the royal wedding just a couple of months away, as well as the 2012 London Olympics, Britain’s marketing organization VisitBritain is targeting young, digitally aligned travelers just in time via a Facebook application and contest.

Trump Hotel Collection is targeting guests' furry friends with the new Paws Massage Package at the brand’s location in Las Vegas.

Today in luxury marketing - Bulgari thinking global with new scent; Alexander Wang gets techie; Retailers adding iPads to boost sales.

Designer and filmmaker Tom Ford is revealing his vision and inspiration in an exclusive monthly series on Sirius XM Radio.

Luxury retailer Bergdorf Goodman is reaching out to its tech-savvy, visually-stimulated consumers via Tumblr, a free blog-hosting platform.

Dolce & Gabbana’s Milan store got a makeover on Feb. 27 when the brand invited bloggers to dress up its windows using apparel and accessories from the spring/summer 2011 line.

Today in luxury marketing - Jill Granoff resigns as CEO at Kenneth Cole; Tiffany & Co. takes center stage at Oscars; BMW and Peugeot team up in hybrids.

Mobile commerce hit its stride during the 2010 holiday season, with some retailers driving up to 7 percent online revenue through mobile devices.