Luxury lifestyle magazine Robb Report uses its Car of the Year award to woo potential readers and solidify its position as the authoritative automotive consultant.
Today in luxury marketing - Christian Louboutin's trashy new shoes; Roland Mouret to open flagship; Swiss watch exports rise 16,9pc in January; Macy's earnings rise.
Microsoft's Bing has experienced significant growth, signaling the need for marketers to spread their search marketing efforts across multiple engines.
Consumers are expected to flock to their Twitter feeds and Facebook pages to interact in real-time with their friends while watching the most highly-viewed and talked-about advertising opportunity for luxury brands at the 83rd annual Academy Awards.
British luxury brand Burberry is expanding the reach of its fall collection by streaming it live online on Feb. 21, including broadcasting the show in London’s Piccadilly Circus.
Luxury brands such as Burberry and Gucci understand the opportunity associated with advertising in the Elle iPad issues that allow for rich video and tap-to-buy ad units.
NEW YORK – IMG has revealed an ambitious social media push that lets anyone play a virtual role in all things fashion, such as Mercedes-Benz Fashion Week.
Four Seasons Resort Palm Beach is offering a special restyle package that includes spa credit and Tory Burch gift cards in celebration of the fashion designer’s renovation of the hotel’s guest rooms.
Brands such as Derek Lam, Carolina Herrera and Alexander Wang are selling garments from their most recent runway shows via digital trunk show destination Moda Operandi.
Volkswagen Group-owned Bentley Motors Ltd. is skating on thin ice to promote the traction and stability of the automaker’s Continental Supersports convertible.
Mobile communications at the level of mass adoption that the market is seeing requires comprehensive testing to ensure that the apps are market-ready prior to launch.
