The nation’s leading retailers have pulled out all stops for their holiday shopping applications. How do they fare? And what are the takeaways for luxury marketers and retailers?
The United States Supreme Court declined to hear Tiffany & Co.’s trademark infringement lawsuit against eBay to effectively place the onus of counterfeit enforcement on brands.
Audi of America claims that the brand is on track to have its best sales year in large part because of advertising during the past three Super Bowl broadcasts.
A growing number of luxury automotive brands are going mobile with their advertising strategies to reach an increasing consumer base with smartphones, according to Millennial Media.
Today in luxury marketing - Dior's grey lady; Jean Paul Gaultier wants people to wheel themselves around in his furniture; BMW's Quandt Family vows to uphold commitment to automaker.
Consumers develop strong ties to certain luxury items based on long-held affiliations, favorable public perception or an aura of exclusivity. However, luxury brands face increasing competition for customer attention and dollars.
High-end retailers kept pace with mass-market brands to stake huge sales figures this holiday weekend as consumers shelled out more than $45 billion, including historic revenues online.
Stella McCartney has launched a redesign of its ecommerce Web site in the United States and Britain, marking the first time consumers from the latter country have been able to buy the designer's products online.
British apparel and accessories designer Mulberry has launched its first mobile application to let consumers shop its looks from their iPhones and iPads.
Luxury brands should focus on creating eye-catching online display ads to take advantage of the projected 11 percent growth in holiday ecommerce this year, according to comScore.
NEW YORK – Luxury brands have made great strides on the Internet, but still need to experiment with their social and mobile media messaging to learn necessary best practices, according to an executive at Morpheus Media.
A Milan court charged designers Domenico Dolce and Stefano Gabbana last week with more than $1 billion in unpaid taxes, leaving some to wonder what impact the duo’s legal troubles will have on their brand.
Home decor ecommerce site One Kings Lane is hoping to expedite and increase merchandise sales during the holiday season with the launch of an interactive shopping race and the brand's first iPhone application.
Luxury automaker Audi is enhancing its image as a purveyor of high-performing, technologically advanced vehicles by serving as the official automotive sponsor for the Audi Birds of Prey Men’s Alpine World ski race.
Luxury brands have started to explore Facebook's viability as a retail channel as the social network continues to position itself as the one stop shop for communications, networking and marketing on the Internet.
