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Today in luxury marketing - Luxury watchmaker Piaget to inaugurate its flagship store in London; Montblanc and Dior explore the fashion of watchmaking.

With all the fanfare around mobile, Apple versus Google, iPad replacing PC and the allure of iAd, it is appropriate to write about the basics of buying mobile media.

British auction house Sothebys launched commerce-enabled applications for iPhone and iPad to let consumers bid on luxury items right from their mobile devices.

Luxury consumers are expected to open their wallets and buck projections of meager spending growth this holiday season.

Fairmont Miramar Hotel & Bungalows is teaming up with Off & Away to auction off ten Signature Bungalows as part of its 10/10/10 promotion.

BMW is reaching out to affluent African Americans via a year-long partnership with Uptown Magazine that includes events and advertisements across print and digital channels.

Eve’s apple is promoting the launch of its ecommerce site with a $5,000 shopping spree giveaway.

Today in luxury marketing - Burberry misses out on London rally as takeover talk cools; Toyota to offer lexus rebates to spur brand's U.S. sales.

Neiman Marcus may be using its annual Christmas Book catalog to forecast consumer demand and streamline inventory management during the holiday shopping season.

Privacy advocates are lambasting the guidelines laid out earlier this week instituting consumer controls over online behavioral targeting practices.

Mercedes-Benz Financial is enhancing its dealership experience with the addition of iPads into its point-of-sale system.

Bloomberg Markets magazine, home to ads from many luxury brands, has relaunched with the release of its November 2010 issue.

Today in luxury marketing - Louis Vuitton plans to close stores earlier to sell less product; Fisker to debut Karma Hybrid at 2010 Paris Motor Show.

Search engine marketing and optimization need to play a large role in luxury brands’ marketing programs during the holidays.

Americans viewed more than 3.8 billion video ads in August, highlighting a big opportunity for luxury marketers to target consumers via this form of advertising, per comScore.

Upscale retailer Neiman Marcus is letting shoppers jump from the pages of its catalogs directly into its online shopping platform in one tap via a new iPad application.

A group of seven major marketing and media trade groups have launched a new program to give consumers more control over behavioral targeting in online advertising.

BMW is partnering with the Solomon R. Guggenheim Foundation and Museum for a six-year, worldwide initiative to explore major issues affecting urban life in the 21st century.