High-end brands tapping online video to bolster their cachet with consumers on the Internet should remember not to lose their mystique, said author Kevin Nalty.
Ifeelgoods has partnered with retailers to offer consumers Facebook Credits when shopping online in order to drive sales and increase customer engagement and loyalty.
Thirty-four percent of affluent Americans have downloaded mobile apps to their smartphones and 11 percent plan to in the future, per the Luxury Institute.
The Nielson Co. is looking to bring its audience-measurement acumen to the world of Internet advertising with the release of its forthcoming Online Campaign Ratings.
Louis Vuitton Journeys’ latest multichannel ad campaign frontlines U2 rockstar Bono and wife Ali Hewson, aligning the brand alongside a variety of charities.
Now is the time to get out of the pilot mentality and into a more comprehensive strategy that spans all channels – SMS, mobile Web, apps, LBS and tagging.
Brooks Brothers is using QR codes in its fall collection print ads that let consumers purchase the items they see right from the pages of Esquire magazine.
Belvedere Vodka has started a search for its next global brand ambassador who will be responsible for traveling around the world to educate bartenders on how to best enjoy the vodka and make innovative cocktails.
To drive Web site traffic and market to a high-end audience, online luxury handbags and accessories consignor Ann’s Fabulous Finds has announced its Louis Vuitton handbag giveaway.
High-end childrenswear retailer Tuesday’s Child Boutique has launched its ecommerce Web site to engage consumers, increase brand awareness and ultimately drive sales.
Advertisers who retarget their ads to consumers based on prior visits to their Web site achieve a 1,046 percent boost in searches for the brand, per comScore.
