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Luxury brand Chanel is staying connected to its customers through an initiative that makes the mobile channel quite fashionable.

Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.

As part of its continuing presence on mobile, Porsche has recently launched an iPhone application that gets down to the essence of its first four-door sports car, the Panamera

Automaker Jaguar Cars Ltd. is running a multichannel marketing campaign to drive traffic to its mobile sites and get consumers to opt in to its SMS database.

Forbes.com announced a new Intelligent Investing application is available on the Apple App Store.

Carmaker Audi of America has launched an iPhone application geared toward reaching a new demographic of consumers.

A BMW Germany mobile campaign deployed to sell more winter tires is said to have achieved a 30 percent conversion rate.

Luxury automaker BMW turned to mobile to launch its new BMW Z4 Roadster.

Conde Nast Traveler, one of the leading travel magazines nationwide, tapped Acuity Mobile Inc. to help launch a mobile Web site featuring a tipping guide.

Carmaker Porsche used mobile as part of a bigger, multichannel campaign to promote its luxury vehicles as affordable.

BMW Mini's financial arm has launched "Mini Liquid Assets," a mobile game available for download at no charge from the iTunes App store.

Forbes.com has redesigned its story pages, the Forbes.com Video Network, stock quotes and executive tear sheets.

Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.

Preppy apparel retailer Polo Ralph Lauren Corp. has made mobile fashionable with the launch of an Apple iPhone app that lets users experience the glamour of the Ralph Lauren Collection.

BMW is running a mobile campaign on the Nokia Media Network to promote some of its popular luxury vehicles to consumers in Spain.

Luxury retailer Chanel has made a move into mobile with the launch of an iPhone application.

Automobile manufacturer Audi of America has launched a mobile application for the iPhone to introduce its new Audi A4 luxury sports car.

Leading luxury brand Dolce & Gabbana has proven that mobile advertising is effective as well as fashionable by running a mobile campaign on the Nokia Media Network.

Luxury automaker BMW launched a campaign promoting its first X6 Sports Activity Coupe, using mobile as part of a multichannel effort to build a relationship with consumers.

Salon City, a lifestyle title with a Hollywood spin, is using Broadcaster Media's Smarts platform for the creation and distribution of media-rich, context-specific ads to mobile consumers.

German luxury automaker BMW's mobile advertising campaign for the new BMW 1 Series Coupe resulted in a 67 percent increase in traffic to the brand's WAP site for Britain.