The Swiss watchmaker is advancing sustainability by proxy; one of its Perpetual Planet Initiative recipients has developed a new facility that transforms plastic into viable materials.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
The behind-the-scenes content from the German automaker captures individual journeys from initial inspiration to final vehicle reveal, placing an emphasis on the emotional connection between owners and their bespoke rides.