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Italian footwear and apparel brand Salvatore Ferragamo has created a trivia game night that will run live on social media in a move to uplift consumers who are shut in during the coronavirus pandemic with engaging content.

From curating the appropriate tone to choosing the right influencers, luxury brands are figuring out the best ways to move forward during a nearly unprecedented time for the business.

The world of haute couture, where individual pieces of high-end fashion are crafted by hand from start to finish, has only become more accessible to Chinese consumers lately.

This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily.

We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.

U.S. department store chain Nordstrom Inc. has yet again set the tone in communications from its top brass as it explains extending bricks-and-mortar closures for another week.

A month ago the Aspen snowmass real estate market was heading toward March with a full head of steam.

Luxury Daily's live new: LVMH expects first-quarter revenue to drop 10-20pc over COVID-19 measures; 4 questions for CEO Jean-Christophe Babin on Bulgari’s lending hand to Italian authorities; Net-A-Porter suspends operations in US and Europe, keeps Asia Pacific open; Zegna family, management to chip in $3.3M for Italian anti-COVID-19 effort; Luxury business, while resilient, likely to contract $66B to $77B in 2020.

Content discoverability is the second-most important digital transformation focus of publishers.

This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily.

This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily.

Luxury Daily's live new: LVMH expects first-quarter revenue to drop 10-20pc over COVID-19 measures; 4 questions for CEO Jean-Christophe Babin on Bulgari’s lending hand to Italian authorities; Net-A-Porter suspends operations in US and Europe, keeps Asia Pacific open; Zegna family, management to chip in $3.3M for Italian anti-COVID-19 effort; Luxury business, while resilient, likely to contract $66B to $77B in 2020.

French luxury conglomerate LVMH has warned that revenue in the first quarter of this year will fall between 10 percent and 20 percent as the COVID-19 coronavirus outbreak has stalled retail and manufacturing operations.

Jean-Christophe Babin, CEO of LVMH-owned Bulgari, takes questions on the jeweler's steps to help while Italy tackles its healthcare crisis.

As is quite clear, coronavirus-induced national lockdowns are now affecting operations of warehouses funneling into the ecommerce operations of major retailers. Now Net-A-Porter joins their ranks.

Italian fashion giant Ermenegildo Zegna Group is joining its peers in philanthropic efforts to help Italy’s government and health authorities arrest the spread of the COVID-19 coronavirus.

That percentage drop of 22 percent to 25 percent is the combined revenue of what the two largest players in global luxury generated last year: $59.1 billion for LVMH and $17.4 billion for Kering.

U.S. law has made it very difficult to hold online platforms liable for sales of counterfeits.

Swiss luxury hotel group Le Bijou has built its strategy around offering clients discreet people-free check-ins, which many have come to appreciate as the COVID-19 coronavirus pandemic rages on.

As Instagram selfies of working from home abound, consumers are taking more pride in their home-office and dining-table environments.

The health crisis bought on by the COVID-19 outbreak has affected nearly all luxury sectors.