Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
A series of multichannel activations, including a movie project and store renovation, is helping the watchmaker redefine the term "Japanese luxury" for global audiences.
The multinational hospitality company’s members can now earn and redeem points to stay at the boutique brand’s luxury safari-inspired sites in the U.S.
The grand opening event showcased the latest Urus SE, the Italian automaker’s first plug-in hybrid SUV and the most powerful edition of the company’s bestselling vehicle.