Marketing
April 21, 2017
Karl Lagerfeld with Kim Kardashian West on the reality star's gaming app
By Brielle Jaekel
With the growth of entertainment on mobile and digital, brands are discovering that by creating marketing efforts with a game-like experience, they make a larger impact.
{"ct":"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","iv":"3f428e473a0895bcdc32ccf98108b269","s":"1f4f0a33ceb0d7f2"}
Share your thoughts. Click here