Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"a248ae9cb9550595364109b4b9988e3a","s":"71facb19f0130169"}
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