Luxury Daily
World’s leading luxury business publication
March 29, 2023
  1. Chanel, Gucci, Vacheron Constantin and Wheels Up
  2. Gucci gives circularity initiative physical form at latest New York location
  3. Day's wrap: Chanel, Gucci, Vacheron Constantin and Wheels Up
  4. V&A Museum to host UK's first Coco Chanel career retrospective
  5. Luxury’s new direction as markets and consumers evolve
  6. Lamborghini marks 60 years since debut of first manufactured model
  7. Buccellati, Milan-based goldsmith school team up to preserve Italian tradition
  8. Christian Louboutin designs exclusive capsule collection for Neiman Marcus
  9. Dior goes for gold with flashy J'adore campaign
  10. Burberry book dresses British history in signature check
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Gamification opening to engage next generations of luxury buyers

May 21, 2019

Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium

 

By Sarah Jones

MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Chanel, Gucci, Vacheron Constantin and Wheels Up
  2. Gucci gives circularity initiative physical form at latest New York location
  3. Day's wrap: Chanel, Gucci, Vacheron Constantin and Wheels Up
  4. V&A Museum to host UK's first Coco Chanel career retrospective
  5. Luxury’s new direction as markets and consumers evolve
  6. Lamborghini marks 60 years since debut of first manufactured model
  7. Buccellati, Milan-based goldsmith school team up to preserve Italian tradition
  8. Christian Louboutin designs exclusive capsule collection for Neiman Marcus
  9. Dior goes for gold with flashy J'adore campaign
  10. Burberry book dresses British history in signature check
VIDEOS
More Videos

MORE IN Marketing
Why the principles of premium and luxury marketing are changing
A luxury brand’s weakness? Getting the human connection right
How to focus your influencer strategy on Chinese revenge buying
TikTok creators key to luxury beauty’s current boom: Launchmetrics
Top luxury watch models outperform S&P 500 in annual resale returns: report
From pariah to darling? Fan Bingbing returns to spotlight at 2023 Oscars



RECENT ARTICLES
Burberry appoints new chief financial officer
Day’s wrap: LVMH, Burberry, Lamborghini and Glion Institute
Glion Institute unveils luxury management undergraduate program

Lamborghini marks 60 years since debut of first manufactured model
Luxury turns up heat on high watchmaking
Balmain, Beyoncé codesign collection marked by haute couture ‘first’