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Aug. 1, 2021
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Jewelry

Gemfields uncovers rubies’ emotional significance through intimate vignettes

June 24, 2016

Still from Gemfields' "Ruby Inspired Stories" Still from Gemfields' "Ruby Inspired Stories"

 

By Sarah Jones

Colored-gemstone miner Gemfields is portraying the mystical properties believed to exist in rubies by weaving a trio of short female-centric narratives.

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  1. Hermès sees robust 77pc growth y-o-y in first half
  2. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  3. Luxury brands join Generation Equality Forum
  4. Introducing Luxury Women to Watch 2021
  5. Audi highlights passion, progress in new film series
  6. Zenith inspires younger consumers with new ambassador effort
  7. Relationship between luxury, gamification is evolving in real-time
  8. Chanel marks century of N°5 with high jewelry tribute
  9. Louis Vuitton, Lauren Santo Domingo bring summer bags to the Hamptons
  10. Burberry, Moncler, Lamborghini, Tapestry and travel restrictions
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