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Marketing

Gen Y more receptive to mobile marketing than Gen Z: Forrester

September 7, 2016

Photo courtesy of Estee Lauder Photo courtesy of Estee Lauder

 

By Chantal Tode

While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research.

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  1. Cruise line retail is about relationship building: Starboard exec
  2. Day's wrap: Fairmont, Tiffany, Bloomberg Green, Coronavirus affecting luxury and Small Luxury Hotels
  3. Can you hear what your customers are not saying?
  4. Coronavirus could affect luxury goods sales to Chinese consumers and travelers
  5. Tiffany, in nod to sustainability, throws weight behind new Bloomberg Green media brand
  6. How luxury retail can become a tech accelerator
  7. Why Meredith’s luxury division is investing in print
  8. How niche brands can compete on Chinese ecommerce platforms
  9. How Small Luxury Hotels of the World members are responding to traveler trends
  10. Cannabis: Making a case for luxury to dive in
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