Luxury Daily
World’s leading luxury business publication
March 23, 2019
  1. Asian millionaires looking to spend on travel, hard luxury goods
  2. High-end watchmakers leaving untapped omnichannel opportunities
  3. Day's wrap: Protravel International, Versace, Rosewood, Financial Times, Gucci and JennAir
  4. What brands, advertisers and influencers can learn from #FyreFestival
  5. Research online, purchase offline trend is defining luxury sales: report
  6. Rocco Forte Hotels translates European DNA to more corners of the globe
  7. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  8. 2019 luxury spend expected to grow highest in UK
  9. Versace exhibits latest home furnishings line in immersive launch
  10. Register now: Women in Luxury conference New York May 9
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Gen Y more receptive to mobile marketing than Gen Z: Forrester

September 7, 2016

Photo courtesy of Estee Lauder Photo courtesy of Estee Lauder

 

By Chantal Tode

While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Asian millionaires looking to spend on travel, hard luxury goods
  2. High-end watchmakers leaving untapped omnichannel opportunities
  3. Day's wrap: Protravel International, Versace, Rosewood, Financial Times, Gucci and JennAir
  4. What brands, advertisers and influencers can learn from #FyreFestival
  5. Research online, purchase offline trend is defining luxury sales: report
  6. Rocco Forte Hotels translates European DNA to more corners of the globe
  7. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  8. 2019 luxury spend expected to grow highest in UK
  9. Versace exhibits latest home furnishings line in immersive launch
  10. Register now: Women in Luxury conference New York May 9
VIDEOS
More Videos

MORE IN Marketing
Luxury brands aim to mobilize consumers for World Water Day
Asian millionaires looking to spend on travel, hard luxury goods
What brands, advertisers and influencers can learn from #FyreFestival
JW Anderson hawks handbags in infomercial spoof
Gucci’s UK search volume up as brand cultivates millennial loyalty
Television advertising is losing its clout in conversational pull



RECENT ARTICLES
Day’s wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
Bremont named official luxury watch partner to British Armed Forces
Luxury brands aim to mobilize consumers for World Water Day

Tiffany records 7pc growth for 2018, despite Q4 softening
Wheels Up positions itself for partnerships with appointment
Artemest brings bespoke touches to wedding registry