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Marketing

Gen Y more receptive to mobile marketing than Gen Z: Forrester

September 7, 2016

Photo courtesy of Estee Lauder Photo courtesy of Estee Lauder

 

By Chantal Tode

While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research.

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  1. Why luxury brands should explore virtual work events to boost morale
  2. Luxury brands suggest classic gifts for Dad in complicated times
  3. Day's wrap: Moda Operandi, Lotus, Norton & Sons, Qudian, Secoo, ANA, President Trump, Gucci and Kering
  4. Why US retailers should follow China’s lead after COVID-19
  5. Gucci and parent Kering take bold stand against racism, police violence in US
  6. Rebranded Natural Diamond Council clear about new mission: Only the real thing
  7. Luxury brands condemn racism even as looters damage Chanel, Bloomingdale’s and Nordstrom stores in US
  8. The end of efficiency
  9. Moda Operandi, in open letter, offers no excuse for fashion's lack of action against racism
  10. China’s Qudian to pay $100M for 28.9pc stake in luxury ecommerce platform Secoo
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