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May 23, 2019
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Marketing

Gen Y more receptive to mobile marketing than Gen Z: Forrester

September 7, 2016

Photo courtesy of Estee Lauder Photo courtesy of Estee Lauder

 

By Chantal Tode

While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research.

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  1. Burberry holds space in Mykonos, celebrating Riccardo Tisci's first collections
  2. People are behind meaningful growth: Alexander McQueen CEO
  3. Affluent millennials, travelers among most engaged consumer segments
  4. Luxury needs to balance accessibility with heritage: Loewe creative director
  5. Highsnobiety targets new generation of auction customers with Paddle8
  6. Vogue, Burberry, Nordstrom and LVMH - News briefs
  7. Prada shows how making its bags is a science
  8. In-store events may not solve bricks-and-mortar's problems
  9. What impact will Russian politics have on the fashion industry?
  10. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
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