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Marketing

Gen Y more receptive to mobile marketing than Gen Z: Forrester

September 7, 2016

Photo courtesy of Estee Lauder Photo courtesy of Estee Lauder

 

By Chantal Tode

While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research.

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  1. Customer is most valuable resource for improving customer experience: Tiffany exec
  2. Luxury market looking up in 2018, say industry execs
  3. Day's wrap: Chanel, LVMH, Kering, Swiss watches, online retail, Thomas Goode and Le Méridien
  4. Chanel lets financial figures out of the bag
  5. A conversation with Apple retail boss Angela Ahrendts at Cannes Lions 2018
  6. Armani Beauty rides emotional roller coaster in filmic shorts
  7. Louis Vuitton, Tiffany, travel and tariffs - News briefs
  8. Delivering excellent retail experiences hinges on ease, emotion
  9. Bleu de Chanel dives deep with new campaign
  10. Quality, not tastes, should guide car collectors
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