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Marketing

Gen Y more receptive to mobile marketing than Gen Z: Forrester

September 7, 2016

Photo courtesy of Estee Lauder Photo courtesy of Estee Lauder

 

By Chantal Tode

While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research.

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  1. Personalized Web site, email experiences most likely to increase brand loyalty
  2. Chinese netizens turn on Balenciaga’s latest campaign, but to what end?
  3. 40+ brand speakers, 35 sessions: Grab your seat at the Future of Luxury eConference Sept. 23-24
  4. Day’s wrap: Balenciaga, Bulgari, Turnbull & Asser, employee productivity, holiday shopping and Future of Luxury eConference
  5. Luxury hotels offer tiny wedding options during pandemic times
  6. Ecommerce giant eBay, eyeing luxury market expansion, offers independent-expert authentication for watches
  7. Balenciaga, Bulgari, Turnbull & Asser, employee productivity, holiday shopping and Future of Luxury eConference
  8. Bulgari launches latest Serpenti bag capsule collection
  9. Are Chinese consumers over celebrity livestreaming?
  10. Chanel taps Pharrell Williams for latest video push
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Registration open: Future of Luxury eConference Sept. 23-24
Registration open: Future of Luxury eConference Sept. 23-24



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