Marketing
May 22, 2018
Brands must balance between offering authenticity and variety while maintaining a strong DNA. Image credit: Equinox
By Danny Parisi
VENICE, Italy – Young consumers today are of a different breed than what many brands are used to, which makes targeting them both challenging and rewarding.
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LLmKbPUU0imyclHMowClVFQtfhUIea3h2plA6RH8H3gSnuIA\/zWhcRG8EldpQDaKBlTzjIUBU9StpYRxP942QLWZHDsD\/0hLglFozFVYULDsUeyjgYw285A6c+8HSiMbMSvRkoheYsPiUNQBooKQWCJvtUXZQUcSlf3pCUGHxKN+tEgf2q6BtFoteSoZOtt97xMQN1UDZo3VyZ8ruFjYaaCrQiRNoIST7Iz76iS4yK1CHi1yjwatOzCcS2TJFon009s5amve1Kq9fKz7Z7L7hXLqacXptQxIqq\/GHdiIchJkknvMzIa2Kbq1s9DnUS7iwuvmi15LrkJE3DcgVgm9Jy3iOBilsU3YQUfroEcPY1WDinQvKl30xBQza6XleH4kCO9k4+fyhw39cXWSzY7VK4l6Njl2cH\/b4y03ND0AhYXj8MNfCzesSB8IzFGxyDaYfun1+cQlc\/r3BcjJ6Kjcnmo22mgPsknyimuWt1DiwlmXUAwwNbdQu5X0uoPFKEEXqL\/8SNYFi7pXQh0oCp3hkBz\/9OYPWMsabr8sAuHYebjfXJ5XukUTGNHG2q6BcZFdkw0EKq5zjJ\/an2xBTJU8QVTrVlRF\/ebgNtmbXKJeGGx8s7FhlYWvdU28Bb0GNf8UuIP21k+kxVfFpf8mp2TzcRFM\/hdBfRhUMAXzJ2E05itjgGCmx4F4p6oS6Gw463zdzfWaqS+oRKbf0O4KGQmExaeqkbgen14\/lfU3nXuvSE8024GVWgLSwmSywzhaXahlbvszx2vKTlUkZXJdUI26c3v6qVyksRo\/iXYkGfrc9VK9Es6bS\/wZA9xLGwQE411mvutYYOxa\/NiTtwKB6z3PoD4DvGXxTxkbjHVwC\/+zC4dEChxrc6NKAmygSJ1AZbFgeJvx8o+bkVhccceGi9B6dzhrdm8dOPXsgR6miWtQt1uErRqE55gLRKw+\/HV9e0CuuYkiH0+W62dksWwFjX7oOjG6J26eyoHKaOHPENistREgWVGEGV0op6n+JYCrdIXV8a8KbzsPQ4pnMWHrbv\/mSq6g56ZdGItFI6fM7r4jqhylNkRQDBppu0d2+SoDRJFbWbJ7NvwcfeZrDEkr3DDNPe\/qPw8RuvsmqJf64SyoGsEaVahA8CSD5KmZgtlV8qq3KfVaYftf4k+0+rHLOmvJ9XHC6sWFjez7k5qt1KIO7aPwCsgjBQPW+9Wi6dHlrzINX3oslaZ6H7FZ+cRrD7SwAMIfbUD\/SQ9ERfS8T8yNJzdcdnq9mQZRORcBEqfavMxHpA27vd6kAX66PLveVXRYQ3LVqmTmcx9iA+rcrne\/jYnAILXJxknJUjI\/RNP9GMsoSQDz6HPU4N9rQe9WP5t4Y7KUNo6NhffJBaAS4+X1zR60zbyyJiQPB108qAwt3yNBfzyJSesOjjFwmIsapCQJKe\/33trIjVZqUtJOWkfHbAiW+u5Tz7SbEGIm4eQywHnFvoRZFpRS8MOD5nxQ\/ERNxBEQdS\/SlFEihdb+EBYXMrJ5WYPejvzKT7tda7CLpGTdBCp1SNYtZKYS1nFDq8RmhVUUiam6+7kRqy\/1XtRN2sL0jVSLlqii1edXzE87pkjXKchoSZrdy2VIdfCI2Rrx+P\/ZGpnjzO6HA+tWGYSlJso\/7mBWHT1VCfJYyQjBWtJdKlVdtX5cgb1IPu2c5FXE65B6+Q1vKxwQS91RLPI9GcN4hFStuN5EvfDHfnnzqtgw4AWKRA8qvrlCrgSsBgIx9r2XmYW+vZ3uQs89o1NoHiSta7W363E85tuZc\/2ttcZPz1gT0wmjvnartMtt0nTx4bsMKX7OyYtaSGhBUd+0EH1fsnb\/6\/JbUQNWg0XcwKPkHNu3HwlTlx7rIGGpOMFIDvQo1AnHd+jso8\/CxNGDFjA\/m3lvuyC1pw0\/FnMh0BhkrbPNvDcCENsL8nMTNPx8ONV17v2cN1qvVCJMQfLs2d6ZpbgVNHogfknUwqFYSIsAe4gUrjxqqTU7rscpassWG7pR\/AMY1+fk1lMGE+CLisS2UMhz0Wpz34PIPvdEpk8MBu\/xVFhEU+qB9dahExmTtdigm8mZWtjrIyVWDul6ECg1vDHi9ZNv0cPIUcHS1KJJzf+8m89LJZeX3CPQwgylMXJ4yb2yMKPFaEtZoZe4W66RS\/tT2yevs+yAWIV8VPaEQCMolfWWHZOW7sjG+9vX+IlOcDBliu38obsTI2MRZxY2Chm4t1m7cDDq6pFhHvKyDOvmL3F8njRy1qM71rS7hrAPuy0PvlQ==","iv":"4d7a648483ed40bef184aeeb52b99b49","s":"44832e24a379ac28"}
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