Marketing
May 22, 2018
Brands must balance between offering authenticity and variety while maintaining a strong DNA. Image credit: Equinox
By Danny Parisi
VENICE, Italy – Young consumers today are of a different breed than what many brands are used to, which makes targeting them both challenging and rewarding.
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vjC58djHRDnn1vkYxxrYLNGF6zHo3d5s9Fv7hY8J2FlD7crSanBB8mRtKC9YSWOVjPI7libRT2jo9L20u+ejpevAgaSHDMGA7ALFltJOAHzDLsR7I0\/JJ5Mdqv\/WNTUc3UvrURqY7qRa\/+bSO5wP5okDE9Hnmz9cooTI+ygNWvihb84MrgARMmxAjjdh5iC33pOUsg0lc4G4SmOwtvJem50kelfZwEtgg6ktsRlHzrDgAo+w274DeksCgoJIS9ccfvOdfA585koYZBONvSlD3xe1DxtV7QSduNReUPMbIy4SEmmDkKVPiJusvImplcQXRcKOeqq9NZWrMY8W7kKVJGZxxZtPgM8+8GUD1PCTfPnh65DiQxoTu2hy1xIZgE+HKKXoMVrBQhzrsJz0lO0JBWL9CPpldowcpQ3iGE+4Eb1Fd5XIoBkv3+izngU8CM15G5CokJD3oKYKH1QAo3IStSuwdhYQEcbqYj1clGGirlrHEDoYTfQlWgd1nk3lgxYJ8WpCHd41EWEd+7uZgfGCYegOZbWcR8dqeCsT1eCClfakijHko9eDs3SqGWn6h3zxHycNo6TQ+ZDfT3C4CeFJRkEIQetd8NZyfvdvTa5FkGZo0Uzyw3KPHUbMiT6lU6yfIDWU8NviLx8cIIePJ5LKcn\/NOLN+2w1QFm4tYGTqDMeYCP3ovAcAFIpFzwcoTDghwf0VhkOqt2Gk2d2ff357v9Gc2sXkrLhig2sfrHhCJFd3kO5FRJwmgPb+OAadK4IuakFAzK+bdx8bmJexRtGlShFOnZmpXP\/f8ss4ds4BIQGZhnzhdQfzR54CGA5LsppfPtzFZAKnddOL4AmxprwtqW1DEOICwuqKFiYFfQDCItXyhetyv4FcN0LocRJnG0XyTnJhLWTJ3KujO0ra5QTnfzmvCkEXsv3jR21cQkVuZTxVE3iONVjCB9Z3nBz6wCIKW6OU\/JyPtqDJEcSiPbrHwwjSF7gkxJMpOEAfeXXmwwEYkrZ2b8YuKoCaKSJ+4PiQznDD+XqXz2V3jHoTDfdcDxn2PQ\/sZtSfwD\/dGEI13pffSQXwWH+EosARhEiowIlOu74qlFBhv2A5FbgVzFgy7O2QfXassq97o0Brf8Si\/GxsFPAJLQTIRHZS0+7V09NHhG3Z1VrudqY5+qCOQ1s5inc1nyqUC2A63gjNr1oyaIfrltskVW+IwRiyh2woiljxyBL428GtQ6Ghqgi084gqFPmv2fIWlgsCVW6oCncalgZuOVQ0WMCnqtWG2bOVCeAAJEP2UMF4cQS2SHqKSt\/vJ88e4har0uQqMavUOaeZAOrP1vCGp9ws6To76yw3q548sYQOB7yAHaxBj5aFz92g3osvX24QWJbJvcw0ybwM0fyX5wDd1Vw7E3jhwhWXbujBtIgP8VbHA5R\/OgUi7pj\/OkAx4WTLrPi7uUsLTcdbxAez+NeKuX6bcHDjJLC+eVy5g\/HgzXVo\/8QPXrx+52GbS+U0SzegtvnZ2kJFf25eaofM8qfzpDSxN7LkioNWXdEJjKyE8BsKArxpp5wLaIM0LWYDlXZN3JSV9zEoeTpyaFqZxQb0mTsplZ8yeEynTujnMkeXiUD82v8uBxsrkdhQAYl7YZv7NF1eypv+HxCbx9lg\/sVoMQV\/lkXzS0gqHdWmlTGiCYfH7V\/Z+MSOX3cCYeh67su8VPLZyvIUY\/C+eecBLeBSQBeAGOzb6zp445RoDa8UL6tvv7bfmnjq3M7zLHItAUUgfzQEj2enyo1piQlci5UnkThZyyC8tgy2ariMnNPTENeZzxSXK+M3FiSpO\/0BZ3iEkK+yeQC7JHbsZsYgnLZ5\/rdSJjt4zq0ZLjlbHMUtm1\/B4J8wraOpCmGCmR8WN9tgQBprzGqaDrl015WK8rZDedudHEVrK6psb5s\/XvksxAlII+VBiLfo5c0pCTJRWXb5YNZI4bUUYMjFinoeSFySU6Kc5Fse1gxuPi9PkeBhHN43UDYHm1kwNBOuLWcRMe7697cmrjUg94ihUqr1OAFrIibY7lzAbcPnD6HZEMhzdThk7S7jH30gg\/xEKg53Nhttl1921gJ9w0Lo4LyOIgIDi3wTrcQdj6w0fEpOJxZasprwULf156g9zW\/dys9JRVoLd8aFFNbhTwGSRLAAATvyYQM4tNHfmYTU\/2LqW8ja016XuS6hnpydI49m4oAG1CiH0jAUI\/BFpgFVYSmKMmF6wrmWXmeuSXNUyJGMPyXvZB1GDWFY7g6piP1wBxGkdyVImnkRJpINNw==","iv":"32d7703635064d3bfe07b8b26fb6ed71","s":"c2bc6e5f5275879a"}
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