Marketing
August 15, 2022
An image of the American Express Art x Platinum card. Image credit: American Express
By Amiah Taylor
Young consumers are increasingly opting to make purchases on self-use gift cards, per global branded payment leader Blackhawk Network's new report on consumer gift card preferences and use cases.
{"ct":"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","iv":"1e06b384251b7d26270e1f3b2ba53b91","s":"867981319d45eda2"}
Share your thoughts. Click here