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Marketing

Generational understanding crucial for luxury marketers’ success

December 19, 2018

Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci

 

By Sarah Ramirez

Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations. 

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  3. Kering Generation Award X Jewelry returns
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  5. Diane von Furstenberg named Icon in The Time 100
  6. Gucci studies connection in spring/summer 2025 campaign
  7. David Yurman selects finalists for inaugural $50K design grant
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