Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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","iv":"082f40124627cf1bf478aa6fe7dd8c4b","s":"a001c4dec4cd1d3d"}
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