Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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