Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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","iv":"323d9d7d2339222c0cb96c5112f813d5","s":"b96592e3a56f8001"}
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