Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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","iv":"9a3aaf6edf48b48b96426ad40ea2ce2c","s":"b64cd18f783667e4"}
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