Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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","iv":"f3275c68815588f94461cb2262fa870f","s":"204dbf64d8a76f30"}
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