Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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","iv":"34f4229a1285d8e43962661bd8c0be4c","s":"43b973a83feeaa4c"}
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