Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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