Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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","iv":"ae14860e6f2236e9cb74be56abf7a1f1","s":"68f173c9460ab9b3"}
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