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Mobile

Geo-targeting leads luxury consumers to stores, away from competition

June 3, 2013

 

By Erin Shea

Luxury retailers can benefit from using geo-targeting mobile technologies to keep affluent consumers coming into their stores and not their competitors' locations.

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  1. Lexus chooses social media sharing for December to Remember campaign
  2. Audi joins Major League Soccer for upcoming seasons
  3. Neiman Marcus Group CEO: Luxury customers demand completely seamless presence
  4. Moschino allows consumers to shop the runway during live-stream
  5. Belmond partners with fashion designer Thebe Magugu
  6. Rolex Awards welcomes 50th laureate class
  7. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  8. Mercedes introduces electric bike collection
  9. Tod’s taps Xiao Zhan as newest brand ambassador
  10. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
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